How it works
By Use Case
New product development
The squeezed consumer 2023 (US)
The squeezed consumer 2023 (UK)
2023 UK media consumption report
2023 US media consumption report
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Which health & wellness brands are winning the war for consumers' attention and admiration? Check out our latest Health & Wellness Brand Index to find out.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Health & Wellness Brand Index, we look at three things.
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Top 26 Health & Wellness Brand Leaders by unprompted brand recall, ranked by Total Brand Equity
161 different brands were named.
A brand had to have just 0.5% of unprompted brand recall to be in the Top 25 brands, and 1.4% to be in the Top 10.
In the top brands mapped in the Health & Wellness Brand Index, the average brand strength score is 77. Google has the strongest at 171, while Nuffield Health has the weakest at -29.
Looking at the top brands again, the average Total Brand Equity score is 190 (rising to 440 amongst only the Top 10), with Boots leading the way with a score of 1420 thanks to its strong unprompted brand recall and considerable brand strength. The median score is 80.
The overall Health & Wellness industry Net Promoter Score is a modest 24.5%, though this rises to 37% amongst the top 15 brands.
Here is how people described the Health & Wellness brands that came top of mind during unprompted brand recall:
The Full Report
The report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 18th December 2017 – 20th December 2017.
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
Attest's platform makes gathering consumer data as simple and actionable as possible.
8 min read
13 min read
2 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other