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The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Fashion Brand Index, we look at three things.
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Top 22 Fashion Brand Leaders by unprompted brand recall, ranked by Total Brand Equity:
138 different brands were named, down from 181 last quarter.
A brand had to have 1% of unprompted brand recall to be in the Top 22 brands. Next was the most recalled brand for the second quarter, with 7% of brand recall.
In the top brands mapped in the Fashion Brand Index, the average brand strength score is 102.9, up only ever so slightly from 102.1 in Q1 of 2018. Ralph Lauren takes the crown with the strongest at 157.1, compared to Superdry’s winning score last quarter of 147.4. At the other end of the scale, Topman had the lowest brand strength of our top 22 brands, with only 45.5, mostly thanks to its negative NPS of -9.1%.
Here is how people described the fashion brands that came top of mind during unprompted brand recall:
The Full Report
The report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 25th May 2018 – 29th May 2018.
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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