How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
The squeezed consumer 2023 (US)
The squeezed consumer 2023 (UK)
2023 UK media consumption report
2023 US media consumption report
Academy
Templates
Help center
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers, revealing the brand winners in the Entertainment sector for Q3.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Entertainment Brand Index, we look at three things:
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Netflix retained its top spot this quarter, despite experiencing a dip in Total Brand Equity caused by a 2.7% reduction in Unprompted Brand Recall, though they do continue to be the most frequently recalled brand by a significant majority.
Sky and Sony, who now hold 2nd and 3rd spot respectively, have swapped positions with Sony’s Total Brand Equity dropping from 1,530 to 870, and Sky’s rising from 990 to 1,320.
BBC have risen through the ranks, from joint 9th place to 4th spot. The broadcasting house’s Total Brand Equity has shot up from 210 to 560, thanks to 4.5% rise in recall and despite in a drop in Purchase Intent from 45.8% to 39.1%.
Disney drops out of the top 10 table and is replaced by Virgin Media, who table in 8th spot. Virgin Media is the only newcomer to the top table this quarter, with all other 9 brands remaining present from Q3 to Q4.
Amazon remain steady in 5th place, managing to significantly increase Total Brand Equity and Unprompted Brand Recall. They do, however, lose their crown as the UK’s most recommended Entertainment brand. In Q3 they secured this title with an NPS of 72.7, and although they’ve increased this to 78.8, they’ve also been narrowly outstripped in Q4 with Samsung’s astounding NPS of 83.3.
Here is how people described the Entertainment industry brands that came top of mind during unprompted brand recall:
The full 2018 report includes:
Click to view report
Content Team
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members. Attest's platform makes gathering consumer data as simple and actionable as possible.
8 min read
6 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest. Privacy Policy.
You're now subscribed to our mailing list to receive exciting news, reports, and other updates!