How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Market analysis
New product development
Multi-market research
Creative testing
Concept testing
Campaign tracking
Competitor analysis
Quant & qual insights
Seasonal research
By Role
Marketers
Insights professionals
2024 UK media consumption report
2024 US media consumption report
Consumer connection playbook
AI in the shopping experience
Consumer Research Academy
Survey templates
Help center
Blog
Careers
Your research results are only as good as the action you take from it.
Once you’ve gathered your campaign tracking data, it’s time to analyze it and translate those insights into actionable strategies.
Bear these approaches in mind when you’re digging into your campaign tracking results:
Identify what worked well in your campaign and areas for improvement. Use these insights to refine future campaigns, optimise your marketing spend, and increase customer engagement.
When looking back at your campaign, bear these questions in mind:
When all of these elements are considered, a fuller story about what impact your campaign has had will start to emerge.
After reviewing your pre- and post-campaign tracker, you might be disappointed with the results. But from a research perspective, there’s no such thing as a ‘bad’ result.
If the results don’t meet expectations, that doesn’t mean the research wasn’t worthwhile. In fact, these situations often provide the most valuable insights. Where did the campaign fall short? How was the creative perceived? What can you learn for next time?
Trackers that reveal these lessons are often the most useful. They might even guide future creative testing for your next campaign.
The Consumer Research Academy is brought to you by the Customer Research Team—our in-house research experts. Any research questions? Email or chat with the team.