E-commerce received a massive boost in 2020 thanks to the closure of brick and mortar stores during the coronavirus pandemic. For many brands, being able to sell directly to consumers online provided a lifeline to see them through. And after seeing the benefits of diversified distribution, lots are now keen to develop their direct to consumer (D2C) offering. 

So, what is the opportunity for D2C sales in 2021? How hungry are Americans for new product subscription offerings? How can brands build a thriving online customer base? And which categories are best suited to direct sales?

We surveyed 2,000 working age US consumers to answer these questions. In this report, we also explore the aspects people dislike about shopping D2C and how brands can improve the experience to build long-lasting relationships with their customers.