# Why consumers stop trusting brands (US edition)

- URL: https://www.askattest.com/webinars/webinar-why-consumers-stop-trusting-brands-us-edition
- Published: 2025-12-17
- Updated: 2026-06-24
- Description: In 2026, trust is the deciding factor in whether consumers stick with your brand — or switch to a competitor. Based on exclusive findings from Attest’s 2026 US consumer trends report, this <10-minute webinar reveals the key behaviors that break…

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In 2026, trust is the deciding factor in whether consumers stick with your brand — or switch to a competitor.

Based on exclusive findings from Attest’s 2026 US consumer trends report, this <10-minute webinar reveals the key behaviors that break trust, and what brands can do to rebuild it.

Join **Joyce Adams, Senior Customer Research Manager at Attest**, as she reveals Why consumers stop trusting brands – and how to win them back. You’ll learn:

- The top trust-breakers pushing consumers to switch brands
- What trust looks like across F&B, financial services, and subscriptions
- Practical ways to rebuild consumer confidence in a low-trust market
- Watch on-demand – it’s free, short, and insight-packed.