# Webinar: 14 charts that show innovative brands how to engage Gen Z

- URL: https://www.askattest.com/webinars/webinar-14-charts-that-show-innovative-brands-how-to-engage-gen-z
- Published: 2019-10-11
- Updated: 2026-06-24
- Description: Join Tom Shannon, Manager - New Business at Attest as he covers the key steps to ensure you can win over the next market generation to define your success.

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![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Screenshot-2019-09-27-at-08.40.38-150x150.png?strip=all)Tom Shannon

Manager, New Business

Attest

Helicopters, Snowflakes, Linksters, Slones, and Yuppies.

Every few years there’s a new name for people born within a certain era, and brands must rethink how they approach a new wave of consumers entering the marketplace and readapt for behavioural shifts in other generations as they age.

Gen Z is perhaps the largest and most significant cohort to be entering the marketplace since Millennials over a decade ago.

Their spending power is already estimated to be over $44 billion.

Join Tom Shannon in a webinar that will show you how you can win over the next market that will define your success.

In this webinar, you’ll get the inside scoop on how Gen Z like to be marketed to, with tons of insights that you can use to get a leg up on the competition.

If you have any questions about this webinar, please contact [Lucy Chapman](mailto:lucy.chapman@askattest.com)