# Webinar: Why Gen Alpha isn’t Gen Z 2.0 (US edition)

- URL: https://www.askattest.com/webinars/us-gen-alpha-webinar
- Published: 2025-11-03
- Updated: 2026-06-24
- Description: In this lightening-fast 10-minute session, Joyce Adams, Senior Customer Research Manager at Attest, shares exclusive findings from our US Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn: How Gen Alpha’s media habits differ from…

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In this lightening-fast 10-minute session, Joyce Adams, Senior Customer Research Manager at Attest, shares exclusive findings from our US Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn:

- How Gen Alpha’s media habits differ from Gen Z — and why gaming is their new “prime time”
- The role AI already plays in their daily lives
- Why they’re more pragmatic and financially savvy than previous generations
- What brands must do differently to earn their trust and attention