# Webinar: Why Gen Alpha isn’t Gen Z 2.0 (UK edition)

- URL: https://www.askattest.com/webinars/uk-gen-alpha-webinar
- Published: 2025-11-18
- Updated: 2026-05-13
- Description: In this lightening-fast 10-minute session, Jacob Barker, Customer Research Principal at Attest, shares exclusive findings from our UK Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn: How Gen Alpha’s media habits differ from Gen…

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In this lightening-fast 10-minute session, **Jacob Barker, Customer Research Principal at Attest**, shares exclusive findings from our *[UK Gen Alpha Report](https://www.askattest.com/our-research/uk-gen-alpha-report)* and explores how this cohort compares to Gen Z. You’ll learn:

- How Gen Alpha’s media habits differ from Gen Z — and why gaming is their new “prime time”
- The role AI already plays in their daily lives
- Why they’re more pragmatic and financially savvy than previous generations
- What brands must do differently to earn their trust and attention

Watch on-demand to understand the **Autonomous Generation** — and how to reach them before your competitors do.