# How to upgrade your consumer profiling with AI-moderated interviews

- URL: https://www.askattest.com/webinars/how-to-upgrade-your-consumer-profiling-with-ai-moderated-interviews
- Published: 2026-07-28
- Updated: 2026-07-30
- Description: Static personas won't tell you why your customers make the decisions they do — and that gap is what's holding your targeting, messaging, and product decisions back. This <12-minute webinar shows you how to move from static personas to behavior-first…

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Static personas won’t tell you why your customers make the decisions they do — and that gap is what’s holding your targeting, messaging, and product decisions back.

This <12-minute webinar shows you how to move from static personas to behavior-first profiles that reflect how people actually think and decide.

Join **Nick White, Head of Strategic Research at Attest**, as he explains how to upgrade your consumer profiling with AI-moderated interviews. You’ll learn:

- The five-step methodology for turning AI-moderated interviews into behavior-first consumer profiles
- The four layers that make a profile meaningful: motivational drivers, identity expression, contextual triggers, and category mindsets
- How to move from static descriptions of your audience to the decision logic behind their choices

[Learn more about running AI-moderated interviews with Attest Explore.](https://www.askattest.com/attest-explore)