It answers questions such as: do consumers retain the key messages you’re trying to promote? Does it appeal to them? How engaging are those crucial first few seconds? Does it work without sound? Does the voiceover and music resonate?
Good video tests should:
Video isn’t the cheapest medium to use - and it’s more difficult to change at a later date - so it’s important you get it right from the off by testing concepts, storyboards and early edits.
Video is also a fast-growing and important advertising format:
Getting it right could open the door to increased conversions, brand lift and consumer awareness.
Video Testing should be utilised during the creation of your videos - whether it’s a national TV campaign or a dynamic promotion across the web - helping to ensure the message is clear and memorable. It can also be used in the days and weeks immediately following a launch to measure consumer sentiment, awareness, purchase intent and brand uplift.