Video Testing Icons for Attest Products_video-testing

Much like audio testing, video testing helps you to find which videos
 will deliver the success you’re looking for from your campaigns.

 

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What is Video Testing?

It answers questions such as: do consumers retain the key messages you’re trying to promote? Does it appeal to them? How engaging are those crucial first few seconds? Does it work without sound? Does the voiceover and music resonate?

Good video tests should:

  • Help you to adjust the messaging with qualitative feedback
  • Reveal the winners of A/B tests
  • Rate the recall of existing video advertising campaigns
  • Validate the move to advertising using this format
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Why is Video Testing important?

Video isn’t the cheapest medium to use - and it’s more difficult to change at a later date - so it’s important you get it right from the off by testing concepts, storyboards and early edits.

Video is also a fast-growing and important advertising format:

  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • Facebook generates 8 billion video views on average per day
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • 87% of online marketers use video content.

Getting it right could open the door to increased conversions, brand lift and consumer awareness.

When do you need Video Testing?

Video Testing should be utilised during the creation of your videos - whether it’s a national TV campaign or a dynamic promotion across the web - helping to ensure the message is clear and memorable. It can also be used in the days and weeks immediately following a launch to measure consumer sentiment, awareness, purchase intent and brand uplift.

 

 

 

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