What is Video Testing?
It answers questions such as: do consumers retain the key messages you’re trying to promote? Does it appeal to them? How engaging are those crucial first few seconds? Does it work without sound? Does the voiceover and music resonate?
Good video tests should:
- Help you to adjust the messaging with qualitative feedback
- Reveal the winners of A/B tests
- Rate the recall of existing video advertising campaigns
- Validate the move to advertising using this format