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The report includes:

  • The UK's leading snack brands for awareness, purchase intent and Net Promoter Score 
  • Overall brand strength and Total Brand Equity index
  • Industry averages and market dynamics
  • Key takeaways for brands in the snack industry

This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 18th December 2017 - 20th December 2017