What’s the hottest US D2C brand in cookware?

Curious about how COVID has changed the attitudes and behaviors of Americans towards homewares? Or who is currently winning the hard-fought battle for share of mind among D2C cookware brands? Find out in this data-backed mini report.

What’s the hottest US D2C brand in cookware?

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What’s inside?

  • The rise of the D2C cookware sector and the brands vying for market share in the US.
  • What the most recognized brands in D2C cookware are – including unprompted and prompted brand awareness.
  • How the coronavirus pandemic has changed consumer behavior and led to a widespread desire among Americans to improve their home environment and take better care of themselves.
  • Includes analysis of Made In, Great Jones, Milo, Our Place, Field Company, Caraway Home and Equal Parts.

Still not sure? Have a read…

What’s the hottest US D2C brand in cookware?

Brand building is a vital part of growing any business – it’s been shown time and time again that your visibility in the market directly correlates to your share of the market. In fact, brand awareness can influence everything from your sales performance and retail opportunities, through to your ability to attract talent. But do you know how much brand awareness your business has? And how you’re faring against your competitors? 

We’re Attest, a consumer research platform designed to help you answer those questions. We work with growth brands like Gymshark, Bloom & Wild, Manscaped and Klarna providing the tools and knowledge that allow them to understand their customers and grow their markets. 

Our self-service consumer research platform lets brands run surveys and gather insights in lightning-fast time, while our three layers of quality measures mean they can have complete confidence in the data. We also have a team of research assistants to help brands get the most useful insights from their projects.

And to give you a taste, we’ve run a survey looking at brand awareness in the D2C homewares sector, specifically cookware. We’ve chosen seven brands to investigate, polling 500 US consumers that have bought homewares in the last six months to discover the biggest movers and shakers right now (check out the source data and interactive Attest dashboard).  

In this mini-report, we’ll also look at how the coronavirus pandemic has changed consumer behavior and led to a widespread desire among Americans to improve their home environment and look after themselves better. Finally, we’ll explain how brand tracking lets brands monitor their brand awareness so they can keep up with (and get ahead of) their competitors. 

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