The New Normal: Keeping Active
We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for health, fitness, and self-improvement? We partnered with The Big Thinks to ask 500 UK consumers how they’re bettering themselves during a pandemic.

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What’s inside?
- The results of a survey to 500 UK residents
- How people are keeping fit without access to the gym
- How e-learning and EdTech are seeing a surge in users trying to learn new skills
- Will we return to ‘normal’ once this is all over?
Still not sure? Have a read…
This article is the third in a series we’re calling the New Normal, aimed at helping businesses navigate fast-changing consumer behaviour and find opportunities within these challenging times.
The Big Thinks has partnered with Attest, the consumer insight platform, to launch a survey that interrogates the virus’ impact on the UK’s exercise and learning habits