In 2018, what will help you succeed in a difficult economic climate?
A sound strategy, operational excellence, and a talented team will no doubt be up there as critical factors.
But so will a strong brand.
Many different studies and research have shown the growing importance of brand on a range of businesses-critical metrics: overall valuation/market capitalisation, loyalty, profit margins, conversion rates, SEO and even performance marketing success.
But what makes a strong brand? We surveyed 1000 consumers across the UK to find out the answer to this question, so you can focus on the right areas to strengthen a core business asset in 2018.
