Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion.
But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times reports that Thomas Cook, the nearly 200 year old UK holiday company, is exploring selling up after a difficult year during which its market capitalisation tumbled 80%.
Meanwhile, the BBC states that easyJet has warned customer demand for the peak summer season is unexpectedly weak. The airline blames uncertainty over the global economy and Brexit for the slowdown in forward bookings.
Likewise, forward bookings at Jet2.com and Jet2holidays for the summer continue to reflect “some consumer uncertainty”, reports Travel Weekly. However, according to Abta, the decision to delay Brexit to October should give people the confidence they need to book their summer holidays.
To get a snapshot of how the economic/political environment is really impacting consumer behaviour, Attest surveyed a nationally representative panel of 1,000 working-age UK residents. We asked them about their upcoming travel plans, as well as their worries, wants and needs in order to help travel brands create offers that will resonate.