# Product development

- URL: https://www.askattest.com/product-development
- Published: 2026-05-21
- Updated: 2026-07-16
- Description: From identifying the right opportunity to launching the right product. Confidence at every stage of development. The right method for every stage of development Data quality you can build decisions on Expert research managers on every project

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# Back every product decision with consumer data

## From identifying the right opportunity to launching the right product. Confidence at every stage of development.

- The right method for every stage of development
- Data quality you can build decisions on
- Expert research managers on every project

- [Book a demo](https://www.askattest.com/book-a-demo)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/obj-product-development_1x-1.png?strip=all)

 

 

 Trusted by top global brands

150M+ consumers

59 global markets

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg)

 

 

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### Research for every stage

From whitespace exploration to retail pitches, Attest moves with you.

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/early-stage-development.png?strip=all)

#### Early-stage development

Explore category whitespace, understand unmet needs and shape early propositions with unbiased consumer feedback.

[Category research](https://www.askattest.com/category-research)

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/concept-testing-and-refinement.png?strip=all)

#### Concept testing and refinement

Validate and prioritise concepts with robust methodologies. Iterate quickly and move the strongest ideas to the next gate.

[Concept testing](https://www.askattest.com/concept-testing)

 

 

#### Retail pitch support

Build the consumer evidence that moves buyers. Presentation-ready insight boards to showcase quant data and real consumer voices.

[Retail pitch](https://www.askattest.com/retail-pitch)

 

 

 

 

### Built for how product teams work

Methods, speed and reporting to keep product decisions moving forward.

 

 [](https://www.askattest.com/attest-measure)#### Attest Measure

Fast to set up and easy to iterate. Clear metrics at every stage of the development cycle.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/attest-explore)#### Attest Explore

New

AI interviews that explore category whitespace and surface unbiased consumer feedback at any stage of development.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

###### Quant methodologies

Robust methodologies including Monadic tests and MaxDiff.

 

###### Global reach

Reach every market you operate in with a tool designed for multi-market research.

 

###### Automated reporting

Automated key findings surface preferences and themes whatever method you use.

 

 

 

 > Attest’s simple platform has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market.

Siamac Rezaiezadeh, Director of Product Marketing at GoCardless

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-gocardless-black-6.svg)

  

### Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

 

 

 [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

- Brand tracking
- Creative testing
- Pre/post campaign measurement
- PR

[See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all)

 

 [](https://www.askattest.com/category-research)### Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

- Consumer profiling

[See Category research](https://www.askattest.com/category-research)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all)

 

 [](https://www.askattest.com/product-development)### Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

- Category research
- Concept testing
- Retail pitch

[See Product development](https://www.askattest.com/product-development)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all)

 

 [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

- Consumer profiling
- Creative testing
- Campaign tracking

[See Ad sales pitch](https://www.askattest.com/ad-sales-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all)

 

 [](https://www.askattest.com/retail-pitch)### Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

- PR and content pitch
- Creative testing

[See Retail pitch](https://www.askattest.com/retail-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all)

 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/brand-tracker) #### Brand tracking

 

 [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking

 

 [](https://www.askattest.com/concept-testing) #### Concept testing

 

 [](https://www.askattest.com/consumer-duty) #### Consumer duty

 

 [](https://www.askattest.com/creative-testing) #### Creative testing

 

 [](https://www.askattest.com/consumer-profiling) #### Consumer profiling

 

 [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch

 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all)

#### For insights teams

Run fast, reliable research without long agency timelines.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all)

#### For brand teams

Track brand health and stay ahead of competitors.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all)

#### For marketing teams

Measure brand performance and test campaigns.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all)

#### For product teams

Validate concepts and understand customer needs.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100)

#### Food & Beverage

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100)

#### Media & Entertainment

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100)

#### Financial Services

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100)

#### Consumer Goods

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 

 

### Real customers, real results

- [See all case studies](/customers)

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/03/cs-demo1.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-wild-black.svg)

 

### How Wild built a fast-paced innovation cycle

> With Attest, we can keep innovating at speed. We’ve been able to reduce research costs and timelines while boosting confidence in every new release.

Eli MiansarowGlobal Head of Brand

  Read case study  

 ](https://www.askattest.com/customers/wild)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/08/go-cardless.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-gocardless-black-6.svg)

 

### How GoCardless has embedded research in its go-to-market strategy

> One-hundred percent of our product and feature launches are backed with data. This enables us to launch products in a much more sophisticated way, with full confidence that what we’re offering customers is useful and valuable.

Siamac RezaiezadehVP Product Marketing & Insights

  Read case study  

 ](https://www.askattest.com/customers/gocardless)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/02/5283d81c664b43c5f57a3a186d273063-768x614.jpeg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-black.svg)

 

### How Nando’s de-risks NPD and launches bold new products

> I love the self-serve platform and how dynamic it is. The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs.

Imogen RamsdenSenior Brand Manager

  Read case study  

 ](https://www.askattest.com/customers/nandos)

 

 

      

 

 

### Related research

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) 

### How to evaluate AI research tools: A smart buyer’s guide

AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we…

 

 ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) 

### 2026 UK Consumer trends report

This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap…

 

 ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report)

No reports found. Try a different search or filter.

  Load more reports  

 

### Frequently asked questions

 

#### How does consumer research support product development?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Consumer research backs every development gate with evidence — from identifying category whitespace and profiling target consumers, to validating concepts and building the proof needed for retail pitches. Attest delivers research fast enough to fit your development cycle, not hold it up.

#### What research methods does Attest support for NPD?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Attest supports monadic concept testing, MaxDiff feature prioritisation and Gabor Granger pricing analysis for quantitative decisions. For earlier-stage exploration, AI-moderated interviews help uncover unmet needs and category whitespace without the cost or timeline of traditional agency qual.

#### How quickly can product teams get research results?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Surveys launch in minutes and return results in hours through deep integrations with hundreds of panel partners. AI-moderated interviews return findings in days. Both are fast enough for product teams making decisions under real development timelines.

#### Can Attest support research across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Yes. Attest reaches audiences across 59 markets at a flat cost, with consistent methodology and localised surveys from one platform — so global product teams can validate concepts across markets before committing to a launch.