# PR & content pitch

- URL: https://www.askattest.com/pr-and-content-pitch
- Published: 2026-05-20
- Updated: 2026-07-16
- Description: Attract brand attention and build your reputation as a category thought leader with consumer insights built to be pitched.

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# PR-worthy insights that drive thought leadership

Attract brand attention and build your reputation as a category thought leader with consumer insights built to be pitched.

- [Book a demo](https://www.askattest.com/book-a-demo)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/PR-insights.svg)

 

 

 Trusted by top global brands

150M+ consumers

59 global markets

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg)

 

 

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### Research built for the pitch

The freedom to chase the right headline and the tools to find it.

 

#### Ad hoc research built around your story

Full freedom to tailor questions and structure research around the headlines you want, not the other way round.

 

 

#### Find the insight worth pitching

Ask Compass to scan your results for newsworthy findings and surface insights most likely to generate coverage or form a thought leadership piece.

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/elliott-customer-support.png?strip=all)

#### Expert support on every project

A dedicated research manager and in-app co-pilot ensure every project is well designed and contributes to your thought leadership profile.

 

 

 

 

### From story idea to headline data

Everything you need to run credible PR research and turn results into a story worth telling.

 

 [](https://www.askattest.com/attest-measure)#### Attest Measure

Intuitive and fast to set up. Compass guides you from brief to live survey, with results ready to extract and publish.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/attest-explore)#### Attest Explore

New

AI interviews bring your PR stats to life with qualitative consumer voices that make every story more compelling.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

###### Multi-market reach

One survey, 59 territories. Cross-market research for stronger international angles.

 

###### Nat rep audiences

Pre-set nat rep audiences. Launch fast and back PR claims with credible sample sizes.

 

 [](https://www.askattest.com/data-quality)###### Transparent data quality practices

Stand behind every stat you put in front of a journalist or client.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

 > We use Attest data to engage with prospects or clients and bring them global insights. It supports our teams to have discussions with key clients. They have been impressed with our ability to pull out industry data so quickly.

Jim Dores, International Marketing Manager at JCDecaux

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-jcdecaux-black-2.svg)

  

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg)

### Introducing your AI co-pilot

AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question.

- [Meet Compass](https://www.askattest.com/compass)

 

### Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

 

 

 [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

- Brand tracking
- Creative testing
- Pre/post campaign measurement
- PR

[See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all)

 

 [](https://www.askattest.com/category-research)### Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

- Consumer profiling

[See Category research](https://www.askattest.com/category-research)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all)

 

 [](https://www.askattest.com/product-development)### Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

- Category research
- Concept testing
- Retail pitch

[See Product development](https://www.askattest.com/product-development)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all)

 

 [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

- Consumer profiling
- Creative testing
- Campaign tracking

[See Ad sales pitch](https://www.askattest.com/ad-sales-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all)

 

 [](https://www.askattest.com/retail-pitch)### Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

- PR and content pitch
- Creative testing

[See Retail pitch](https://www.askattest.com/retail-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all)

 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/brand-tracker) #### Brand tracking

 

 [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking

 

 [](https://www.askattest.com/concept-testing) #### Concept testing

 

 [](https://www.askattest.com/consumer-duty) #### Consumer duty

 

 [](https://www.askattest.com/creative-testing) #### Creative testing

 

 [](https://www.askattest.com/consumer-profiling) #### Consumer profiling

 

 [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch

 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all)

#### For insights teams

Run fast, reliable research without long agency timelines.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all)

#### For brand teams

Track brand health and stay ahead of competitors.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all)

#### For marketing teams

Measure brand performance and test campaigns.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all)

#### For product teams

Validate concepts and understand customer needs.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100)

#### Food & Beverage

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100)

#### Media & Entertainment

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100)

#### Financial Services

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100)

#### Consumer Goods

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 

 

### Real customers, real results

- [See all case studies](/customers)

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/05/Acast.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-acast-black.svg)

 

### How Acast made the business case for podcast advertising

> Attest is great! We’ve been using it for three years now. The platform is really easy to use and the data comes back quicker than other competitors I have used in the past.

Tommy WaltersResearch & Insights Director

  Read case study  

 ](https://www.askattest.com/customers/acast)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/04/ticketswap-square.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-ticketswap-black-2.svg)

 

### How TicketSwap got the music industry listening

> Showing that TicketSwap is a thought leader in the music industry has a huge amount of value for us. If event organizers, venues and party producers are seeing TicketSwap across the headlines talking about this topic, then they think, ‘maybe this is the resale solution that I want to work with’.

Daniel GlendinningPR Manager

  Read case study  

 ](https://www.askattest.com/customers/ticketswap)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2021/08/little-moons-square.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/little-moons-6.svg)

 

### How Little Moons used consumer profiling to turn a TikTok trend into long-term growth

> Attest consumer profiling identified that the people driving most of the volume in premium ice cream are actually affluent 30+ year olds with the disposable income to habitually purchase a premium product like Little Moons.

Ross FarquharMarketing Director

  Read case study  

 ](https://www.askattest.com/customers/little-moons)

 

 

      

 

 

### Related research

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) 

### How to evaluate AI research tools: A smart buyer’s guide

AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we…

 

 ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) 

### 2026 UK Consumer trends report

This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap…

 

 ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report)

No reports found. Try a different search or filter.

  Load more reports  

 

### Frequently asked questions

 

#### How can consumer research support PR and thought leadership?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Original consumer data gives journalists and editors a reason to cover your story. A well-designed survey can generate multiple headlines and position your brand or client as a credible, authoritative voice in a category.

#### How do I turn a story idea into a research project?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Start with the headlines you want to generate, then work backwards into the questions that would produce them. Attest’s dedicated research managers and in-app Compass co-pilot help you make that translation — so your research is designed around the story, not the other way round.

#### How do I find the PR-worthy insights in my data?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Ask Compass to scan your results for newsworthy findings. It will surface the insights most likely to generate coverage and help you build a thought leadership piece or campaign around them.

#### Can I run PR research across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Yes. Attest reaches audiences in 59 territories from a single platform, making it easy to run cross-market research that gives you stronger international story angles and the data to back them up.