# How to Use Consumer Data for Smarter Campaign Planning

- URL: https://www.askattest.com/our-research/how-to-use-consumer-data-for-smarter-campaign-planning
- Published: 2020-08-24
- Updated: 2026-06-24
- Description: Supercharge your marketing by learning how to use consumer survey data at every stage of the campaign planning process.

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# How to Use Consumer Data for Smarter Campaign Planning

If you’re not using consumer survey data as part of your campaign planning, you’re missing out on the opportunity to optimise your marketing. Find out how to use data to ideate creative concepts, test them with target audiences, plan your media spend, and measure the effectiveness of your campaign.

 

 

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### What’s inside?

- Why you should be using consumer data to plan your campaigns
- How to fine-tune the performance of your campaigns
- Consumer profiling and brand tracking survey templates
- Case study with digital agency Puzzle

 

 

## Introduction

If you’re not using consumer survey data as part of your campaign planning, you’re missing out on the opportunity to optimise your marketing. Data can be used at every stage of the process to help you better ideate creative concepts, test them with target audiences, plan your media spend, and measure the effectiveness of your campaign.

In this guide, designed for marketers familiar with working at a campaign level, we’ll look at the nuts and bolts of obtaining the data you need and how to use it to amplify the effectiveness of your marketing campaigns.

If you’re new to working at a campaign level, start by checking out our [**Beginners’ Guide to Campaign Planning**](https://www.askattest.com/original-research/the-beginners-guide-to-campaign-planning).