# A new gold standard for consumer profiling

- URL: https://www.askattest.com/our-research/a-new-gold-standard-for-consumer-profiling
- Published: 2026-05-06
- Updated: 2026-06-17
- Description: Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect how people actually think and decide.

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# A new gold standard for consumer profiling

AI is unlocking a new standard in consumer profiling. **Download this white paper** to discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect how people actually think and decide.

 

 

 

 

 ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/circle-check.svg)Thanks — check your inbox for the report link.

 

 

 

## Move beyond personas. Build profiles that explain decisions

Qualitative insight has always been key to understanding how consumers decide. But without scale, it’s been difficult to apply consistently – limiting profiling to small samples and static outputs. As a result, profiles often describe who people are, rather than how they make decisions.

This white paper introduces a new approach: behavior-first profiling. By combining AI-moderated interviews with structured qualitative analysis, you can capture motivations, identity cues, and contextual triggers at scale. The result is a richer, more dynamic understanding of your audience that can enhance performance across product, marketing, and brand teams.

- [Download the report](#)

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/CleanShot-2026-05-20-at-9-.27.31@2x-1024x1020.png?strip=all)

 

### Learn a practical 5-step methodology

Discover a step-by-step framework for building behavior-first profiles in practice. From designing research that uncovers decision logic, to structuring behavioral signals and clustering audiences based on how they think – this guide shows you how to turn qualitative depth into actionable insight.

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/patterns-in-language-and-reasoning.png?strip=all)

 

### Understand what really drives consumer behavior

Go beyond surface-level signals like price, quality, and convenience. Learn how motivations, identity, context, and category-specific mindsets shape decisions – and how to structure these drivers into meaningful segments that cut across traditional demographics.

 

 

Inside you’ll discover