# 2025 US F&B trends report

- URL: https://www.askattest.com/our-research/2025-us-fandb-trends-report
- Published: 2024-09-25
- Updated: 2026-05-21
- Description: This report compares four years of data to surface the food & beverage trends that matter. Discover the key changes in US grocery shoppers’ behavior and get the jump on the year ahead.

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# 2025 US F&B trends report

Need insight for 2025 strategy planning? This report compares four years of data to surface the food & beverage trends that matter. Discover the key changes in US grocery shoppers’ behavior and get the jump on the year ahead. Fill in your details to download your copy now!

 

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### What’s inside?

- Essential insight for F&B marketers, Product and Brand Managers, and Research and Insights teams.
- Year-on-year trends in grocery spending, shopping channels, purchasing habits, dietary choices and much more.
- Analysis of short and long-term trends including the influence of the pandemic.
- Understand today’s grocery consumers to craft positioning and messaging that resonates.