# 2024 US consumer trends

- URL: https://www.askattest.com/our-research/2024-us-consumer-trends
- Published: 2024-01-30
- Updated: 2026-05-15
- Description: Attest’s fourth annual consumer trends report shows you how the needle has shifted on key consumer behaviours.

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# 2024 US consumer trends

Attest’s fourth annual consumer trends report shows you how the needle has shifted on key consumer behaviors. Get access to data from 2,000 US consumers to help direct your strategy for 2024. Fill in your details to download your copy now!

 

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### Consumers are ditching brands over broken trust

- Consumer confidence is on the up, influencing the type of brand messaging consumers want to hear.
- Purse strings are loosening, leading to changed spending and shopping habits.
- Sales channels are narrowing as ecommerce continues to dominate.
- The social media landscape is evolving, with brand engagement growing on Gen Z’s favorite platform.