# Our research - URL: https://www.askattest.com/our-research - Published: 2026-04-22 - Updated: 2026-06-08 --- # Our research We tap into our audience of 150+ million global consumers to uncover the latest consumer insights across a range of industries and markets. [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/2026-Consumer-Profiling-whitepaper-768x543.png?strip=all) ### A new gold standard for consumer profiling Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect… ](https://www.askattest.com/our-research/a-new-gold-standard-for-consumer-profiling) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) ### How to evaluate AI research tools: A smart buyer’s guide AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we… ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) ### 2026 UK Consumer trends report This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap… ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/US-consumer-trends-report-2026_cover-landscape-1.png?strip=all) ### 2026 US Consumer trends report This year’s biggest brand risk? Losing consumer trust. Our 2026 US Consumer trends report reveals how trust is shap… ](https://www.askattest.com/our-research/2026-us-consumer-trends-report) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-Gen-Alpha-report_landscape-1-scaled-1-768x543.png?strip=all) ### UK Gen Alpha Report Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation alrea… ](https://www.askattest.com/our-research/uk-gen-alpha-report) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/US-Gen-Alpha-report_landscape-scaled-1-768x543.png?strip=all) ### US Gen Alpha Report Gen Alpha isn’t just consuming the digital world, they’re creating it. This pragmatic, independent generation alrea… ](https://www.askattest.com/our-research/us-gen-alpha-report) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/2025-UK-Media-Consumption-cover-1-768x545.png?strip=all) ### 2025 UK Media Consumption Report The 8th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how B… ](https://www.askattest.com/our-research/2025-uk-media-consumption-report) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/2025-US-Media-Consumption-cover-1-768x542.png?strip=all) ### 2025 US Media Consumption Report The 6th annual edition covers television, audio, news, and social media, offering you a detailed breakdown of how A… ](https://www.askattest.com/our-research/2025-us-media-consumption-report) No reports found. Try a different search or filter. Load more reports ### Research articles [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-1284856826.jpg?strip=all) ### Better sleep beats weight loss as Britain’s top health goal 29 June 20266 min read ](https://www.askattest.com/blog/research/better-sleep-beats-weight-loss-as-britains-top-health-goal) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-926538874.jpg?strip=all) ### How GLP-1 is reshaping the American grocery basket 25 June 20266 min read ](https://www.askattest.com/blog/research/how-glp-1-is-reshaping-the-american-grocery-basket) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-2212510063.jpg?strip=all) ### The home takeover: why World Cup 2026 is a living room event 23 June 20265 min read ](https://www.askattest.com/blog/research/the-home-takeover-why-world-cup-2026-is-a-living-room-event) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-1066357980.jpg?strip=all) ### The phantom sponsors: why Walkers, Heineken and Guinness are winning the World Cup without paying for it 18 June 20265 min read ](https://www.askattest.com/blog/research/the-phantom-sponsors-why-walkers-heineken-and-guinness-are-winning-the-world-cup-without-paying-for-it) No insights found. Try a different search or filter. Load more insights