What marketing challenges will you face in 2020? While a New Year brings optimism, change can bring challenges. Advancing technology might mean increased opportunities for brands but also new hoops for them to jump through.
To understand the challenges faced by marketing managers as we go into the new year, we asked 18 marketers to tell us their top concerns. Current marketing issues range from coping with (and making the most of) vast amounts of data, through to the hold that retail giants like Amazon have over the market.