Original Research

How to Build a Strong Brand

August 31, 2018

In 2018, what will help you succeed in a difficult economic climate? A sound strategy, operational excellence, and a talented team will no doubt be up there as critical factors. But so will a strong brand. Many different studies and research have shown the growing importance of brand on a range of businesses-critical metrics: overall ... read more

A Practical Guide to Understanding Consumer Journeys

August 31, 2018

“Customer Journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can ... read more

The Connected Consumer: A World Survey 2018

August 30, 2018

As we embark on a year of shifting changes in legislation (GDPR and ePrivacy), UK membership of the EU and the increasing adoption of AI and voice interfaces it’s critical more than ever to bring the consumer into the fold. After all they’re the intended beneficiary of new legislation, most impacted by Brexit and also ... read more

A Practical Guide to Successful Rebranding

August 22, 2018

Once upon a time there was an unstoppable empire, glinting under golden arches, loved by millions of families around the globe. Then one day a young man decided to eat McDonald’s, and only McDonald’s, every day for 30 days. The result? He got really ill, wrote a book and made a movie about it…and the ... read more

2018 Media Consumption Report

July 19, 2018

Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis. Earlier this year, PwC predicted that the ... read more

The Second-Hand Economy: The UK’s Perception of Pre-Owned Goods

June 28, 2018

According to the Retail Gazette, the market for second-hand goods accounts for 14% of London’s retail establishments. Unsurprisingly, when belts tighten in the recession, the pre-owned industry boomed. Even as finances have since improved, it’s continued to grow by 0.6% a year since 2013: impressive in such material times. Cash strapped consumers are not the ... read more

How to Win New Customers and Keep Old Customers Without Giving Away the World

June 20, 2018

There’s no denying it: we’re a nation of bargain-hunters. In ever-increasingly competitive markets, brands pull out all the stops to get us into their stores and onto their websites. Competing with each other to not only shout the loudest about their promotions, but also offer the most compelling discounts to consumers. As we’ll see, not ... read more

Online vs Offline: The Next Big Consumer Battlegrounds

May 12, 2018

The way we shop has been changing since the late 90s. More and more, shops are opening online avenues to their products, with some ditching brick-and-mortar stores altogether. We looked at six industries where shopping online and on mobile is yet to achieve equal status to the in-store experience, and asked 3000 consumers their thoughts. ... read more

Should Brands Take a Stance on Social Issues?

April 12, 2018

The debate as it stands… Every day, brands sit side-by-side with social and political issues. Adverts for all kinds of consumer goods are nestled snugly around current affairs articles in newspapers; they’re played just before and after the news; while advertising billboards and protesters share the same streets. For years, the mainstream thinking has suggested ... read more

An Introduction to Brand Tracking

February 12, 2018

When your job involves anything to do with marketing – or managing your own business – one of your main goals is to create a popular and well loved brand. If one of your priorities is to create a real desire for your product or service, then brand tracking can help. Do you aspire to ... read more