An Introduction to Brand Tracking
February 12, 2018

An Introduction to Brand Tracking

When your job involves anything to do with marketing – or managing your own business – one of your main goals is to create a popular and well loved brand. If one of your priorities is to create a real desire for your product or service, then brand tracking can help. Do you aspire to […]

2019 Trends to Watch Report
January 04, 2018

2019 Trends to Watch Report

2018 has been another rollercoaster year for brands around the globe. While eCommerce and digital-first companies mostly bloomed, their success came with increasing data landscape. scrutiny and the introduction of GDPR. Meanwhile, traditional High Street retailers were left to fight for a shrinking market and reconsider their strategy in an increasingly digital-first These shifts both […]

From Gen Z to Boomers in 2017: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours
August 31, 2017

From Gen Z to Boomers in 2017: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers. This is why stereotypes often bear very little resemblance to reality, even if there is some kernel of truth buried in there. Generational stereotypes are a perfect example of this. “Boomers are out of touch & disinterested in learning new things.” “Gen […]

Brand Intelligence in the Age of Dark Social and Bad Data
August 31, 2017

Brand Intelligence in the Age of Dark Social and Bad Data

A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because […]

2017 Media Consumption Report
August 31, 2017

2017 Media Consumption Report

Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media […]

2017 Food & Drink Consumer Trends Report
August 21, 2017

2017 Food & Drink Consumer Trends Report

To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 […]