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State of the Petcare Industry 2019

September 05, 2019

Man’s best friend doesn’t come cheap. In fact, Brits will spend €5.3bn on their fur babies by the end of 2019; that’s more than they spend on gym memberships, cereal, or their Netflix subscriptions. Nearly half of UK adults own a pet of some kind, with the most popular pet being cats – 25% of ... read more

The Future of the Beauty Industry (UK)

August 27, 2019

Attitudes towards beauty are changing. The #bodypositive movement continues to gain momentum with proponents stating we shouldn’t be shamed for how we look, whatever shape or size – and it’s a trend brands can’t afford to ignore. In our previous research, we found that 70% of consumers don’t care about fitting societal ideals of attractiveness. ... read more

Media Consumption Report 2019

July 18, 2019

What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked. Speaking of hooked, when ... read more

The Future of Food and Drink Report 2019

July 11, 2019

Like it or not, our diets have to change. According to scientists, we’re on track to destroy the environment. Failure to rein in our consumption habits will eventually lead to catastrophic climate change. But the problems could come sooner than we think – by 2050 (just 30 years from now) there is estimated to be ... read more

The Future of E-Commerce (UK)

June 24, 2019

The rise of online shopping shows no sign of slowing down, with Statista predicting the number of people participating in e-commerce activities globally will hit 2.14 billion in 2021. Opening up even more opportunities for online retailers is the expansion of PayPal’s e-commerce platform for marketplaces. Used by Instagram Shopping and Facebook Marketplace, it is ... read more

Complete Guide to Creative Testing

June 13, 2019

An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat. Achieving all of these elements with your next campaign is more important than ever before. Data from 2015 suggests that the average consumer in ... read more

Complete Guide to Brand Tracking

June 03, 2019

Consumers lead busy lives. Between working long hours, juggling family responsibilities, walking pets, staying in shape, eating right, maintaining a healthy social life, and getting enough sleep, there’s not much room left for them to consider which brands they should buy to help them do all those things. Add to this an increasingly competitive marketplace ... read more

Complete Guide to Survey Creation

May 31, 2019

You’ve decided to run a survey – great call! – but where should you start? There are lots of things to consider. Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question ... read more

UK vs US: A Look at 5 Global Lifestyle Trends

May 28, 2019

There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour? Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US. The trends we’ll explore are: ... read more

2019 Travel Report

May 01, 2019

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times ... read more