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The Future of E-Commerce (UK)

June 24, 2019

The rise of online shopping shows no sign of slowing down, with Statista predicting the number of people participating in e-commerce activities globally will hit 2.14 billion in 2021. Opening up even more opportunities for online retailers is the expansion of PayPal’s e-commerce platform for marketplaces. Used by Instagram Shopping and Facebook Marketplace, it is ... read more

Complete Guide to Creative Testing

June 13, 2019

An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat. Achieving all of these elements with your next campaign is more important than ever before. Data from 2015 suggests that the average consumer in ... read more

Complete Guide to Brand Tracking

June 03, 2019

Consumers lead busy lives. Between working long hours, juggling family responsibilities, walking pets, staying in shape, eating right, maintaining a healthy social life, and getting enough sleep, there’s not much room left for them to consider which brands they should buy to help them do all those things. Add to this an increasingly competitive marketplace ... read more

Complete Guide to Survey Creation

May 31, 2019

You’ve decided to run a survey – great call! – but where should you start? There are lots of things to consider. Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question ... read more

UK vs US: A Look at 5 Global Lifestyle Trends

May 28, 2019

There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour? Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US. The trends we’ll explore are: ... read more

2019 Travel Report

May 01, 2019

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times ... read more

2019 Trends Across Generations

April 30, 2019

Helicopters, snowflakes, linksters, Slones and yuppies. Every few years the nation reveals a new name for populations born within a certain era, and brands must re-think how they approach a new wave of consumers entering the marketplace and re-adapt for behavioural shifts in other generations as they age. There’s a lot written in the press ... read more

The Future of Consumer Finance (UK)

April 25, 2019

Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices. Brands have been working hard to ... read more

US Media Consumption Report 2019

March 25, 2019

The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. The US also has some of the most expensive TV advertising slots on the ... read more

2019 Health and Wellness Consumer Trends Report

March 06, 2019

The start of a year is a time when health is on our minds more than usual. Winter colds have us dosing up on Strepsils; flu season keeps GPs busy; and New Year’s resolutions have many people optimistically venturing to the gym and spending more time in the vegetable aisle. Whatever your exercise routine or ... read more