May 09, 2019

2018 Media Consumption Report: Festive Special

Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report.

As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media – even the grinchiest family member’s heart is warmed like a cup of mulled wine when Bing Crosby or the Pogues come on the radio.

At this unique time of year, when spending time at home becomes a number one priority, and hours are spent trawling the High Street and online for the perfect present, we re-ran our media consumption survey, with some specifically Christmassy twists.

We surveyed 1000 Nationally Representative UK consumers in October 2018 to bring you this insight into the way consumers interact with and feel about media in the run up to, and on, Christmas Day.


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