Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis.
Earlier this year, PwC predicted that the UK’s Entertainment and Media industry would grow by 3%, and continue to grow for the next five years in the forecast.
Once again, marketers are matching this with growing media spend, hitting £22.2bn inn 2017, for the first time, up from £21.4bn in 2016. Now is certainly the time to ensure that your growing media budget is funneled in the right places.
But where should marketers be investing their spend? What trends have been growing in 2018 and how can brands make the most of a changing market?
The report will cover:
- A snapshot of UK media consumption in 2018
- Behavioural change analysis within key media segments between 2017 and 2018
- Identification of future trends and opportunities