The 19 Biggest Challenges Marketers Face in 2020
December 11, 2019

The 19 Biggest Challenges Marketers Face in 2020

What marketing challenges will you face in 2020? While a New Year brings optimism, change can bring challenges. Advancing technology might mean increased opportunities for brands but also new hoops for them to jump through. To understand the challenges faced by marketing managers as we go into the new year, we asked 18 marketers to […]

The Future of Food & Drink (US)
November 27, 2019

The Future of Food & Drink (US)

With intensive farming threatening our very existence, what does the future of food look like? Scientists say we must drastically reduce our consumption of animal products, but how willing are US consumers to change their diets? Find out in this report.

Consumer Finance + Fintech Report for 2020 (US)
November 18, 2019

Consumer Finance + Fintech Report for 2020 (US)

How savvy are American consumers when it comes to spending, saving and investing? This report explores opportunities for providers of financial services.

The Innovator’s Guide to New Product Development
November 14, 2019

The Innovator’s Guide to New Product Development

You have a product that works. It’s popular and, as a result, revenue is high. This situation is great – you’ve all but got your feet up on the desk. But as much as you market and re-market the product, it won’t last forever. Maybe your product’s success will last a long time, right until […]

What’s the Purpose of Purpose? Consumer Perceptions of Purpose-Driven Brands
October 11, 2019

What’s the Purpose of Purpose? Consumer Perceptions of Purpose-Driven Brands

These days, most brands want to be known for more than simply the product or service they provide – they want to be recognised as a brand with something about them – a metaphorical soul – and a purpose that pushes them forwards. But is purpose as important to consumers as it is to marketers […]

The Marketing Leader’s Guide to Campaign Planning
September 12, 2019

The Marketing Leader’s Guide to Campaign Planning

Introduction Taking a strategic approach to marketing is vital. You can’t steal market share from already established names – and do it with less budget than the big guys – without a clear plan.  It’s not enough to simply have a great idea for a campaign; you need to understand how it will help you […]

The Insight Leader’s Guide to DIY Research
September 09, 2019

The Insight Leader’s Guide to DIY Research

This guide distils best practices, frameworks and examples from several years’ of work helping insight leaders implement change. It aims to give you some practical tools and checklists to introduce self-service insights – whether that’s within your own team or supporting other departments.  There are seven steps to success outlined in the guide: Start with […]

State of the Petcare Industry 2019
September 05, 2019

State of the Petcare Industry 2019

Man’s best friend doesn’t come cheap. In fact, Brits will spend €5.3bn on their fur babies by the end of 2019; that’s more than they spend on gym memberships, cereal, or their Netflix subscriptions. Nearly half of UK adults own a pet of some kind, with the most popular pet being cats – 25% of […]

The Future of the Beauty Industry (UK)
August 27, 2019

The Future of the Beauty Industry (UK)

Attitudes towards beauty are changing. The #bodypositive movement continues to gain momentum with proponents stating we shouldn’t be shamed for how we look, whatever shape or size – and it’s a trend brands can’t afford to ignore.  In our previous research, we found that 70% of consumers don’t care about fitting societal ideals of attractiveness. […]

Media Consumption Report 2019
July 18, 2019

Media Consumption Report 2019

What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked.   Speaking of hooked, when […]