The Marketing Leader’s Guide to Campaign Planning
September 12, 2019

The Marketing Leader’s Guide to Campaign Planning

Introduction Taking a strategic approach to marketing is vital. You can’t steal market share from already established names – and do it with less budget than the big guys – without a clear plan.  It’s not enough to simply have a great idea for a campaign; you need to understand how it will help you […]

The Insight Leader’s Guide to Self-Service Research
September 09, 2019

The Insight Leader’s Guide to Self-Service Research

This guide distils best practices, frameworks and examples from several years’ of work helping insight leaders implement change. It aims to give you some practical tools and checklists to introduce self-service insights – whether that’s within your own team or supporting other departments.  There are seven steps to success outlined in the guide: Start with […]

State of the Petcare Industry 2019
September 05, 2019

State of the Petcare Industry 2019

Man’s best friend doesn’t come cheap. In fact, Brits will spend €5.3bn on their fur babies by the end of 2019; that’s more than they spend on gym memberships, cereal, or their Netflix subscriptions. Nearly half of UK adults own a pet of some kind, with the most popular pet being cats – 25% of […]

Inclusive Beauty Report 2019
August 27, 2019

Inclusive Beauty Report 2019

Attitudes towards beauty are changing. The #bodypositive movement continues to gain momentum with proponents stating we shouldn’t be shamed for how we look, whatever shape or size – and it’s a trend brands can’t afford to ignore.  In our previous research, we found that 70% of consumers don’t care about fitting societal ideals of attractiveness. […]

Media Consumption Report 2019
July 18, 2019

Media Consumption Report 2019

What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked.   Speaking of hooked, when […]

The Future of Food and Drink Report 2019
July 11, 2019

The Future of Food and Drink Report 2019

Like it or not, our diets have to change. According to scientists, we’re on track to destroy the environment. Failure to rein in our consumption habits will eventually lead to catastrophic climate change. But the problems could come sooner than we think – by 2050 (just 30 years from now) there is estimated to be […]

2019 E-Commerce Trends Report
June 24, 2019

2019 E-Commerce Trends Report

The rise of online shopping shows no sign of slowing down, with Statista predicting the number of people participating in e-commerce activities globally will hit 2.14 billion in 2021. Opening up even more opportunities for online retailers is the expansion of PayPal’s e-commerce platform for marketplaces. Used by Instagram Shopping and Facebook Marketplace, it is […]

Complete Guide to Creative Testing
June 13, 2019

Complete Guide to Creative Testing

An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat. Achieving all of these elements with your next campaign is more important than ever before. Data from 2015 suggests that the average consumer in […]

Complete Guide to Brand Tracking
June 03, 2019

Complete Guide to Brand Tracking

Consumers lead busy lives. Between working long hours, juggling family responsibilities, walking pets, staying in shape, eating right, maintaining a healthy social life, and getting enough sleep, there’s not much room left for them to consider which brands they should buy to help them do all those things. Add to this an increasingly competitive marketplace […]

Complete Guide to Survey Creation
May 31, 2019

Complete Guide to Survey Creation

You’ve decided to run a survey – great call! – but where should you start? There are lots of things to consider. Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question […]