2019 Travel Report
May 14, 2019

2019 Travel Report

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times […]

Generational Trends Report 2019
May 09, 2019

Generational Trends Report 2019

Helicopters, snowflakes, linksters, Slones and yuppies. Every few years the nation reveals a new name for populations born within a certain era, and brands must re-think how they approach a new wave of consumers entering the marketplace and re-adapt for behavioural shifts in other generations as they age. There’s a lot written in the press […]

US Media Consumption Report 2019
May 09, 2019

US Media Consumption Report 2019

The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. The US also has some of the most expensive TV advertising slots on the […]

2019 Health and Wellness Consumer Trends Report
May 09, 2019

2019 Health and Wellness Consumer Trends Report

The start of a year is a time when health is on our minds more than usual. Winter colds have us dosing up on Strepsils; flu season keeps GPs busy; and New Year’s resolutions have many people optimistically venturing to the gym and spending more time in the vegetable aisle. Whatever your exercise routine or […]

How to Find and Validate Your Next Big Idea
May 09, 2019

How to Find and Validate Your Next Big Idea

Has the instantaneous thought “This is genius, why has no one ever thought of it before?!” ever crossed your mind? You pause everything you’re doing to note it down. And when it’s out of your head and on a sheet of paper, it’s only then that you realise you’ve invented the paperclip… Or, maybe inspiration […]

Consumer Finance Report 2019
May 09, 2019

Consumer Finance Report 2019

Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices. Brands have been working hard to […]

2018 Media Consumption Report: Festive Special
May 09, 2019

2018 Media Consumption Report: Festive Special

Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report. As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media […]

2019 Trends to Watch Report
May 09, 2019

2019 Trends to Watch Report

2018 has been another rollercoaster year for brands around the globe. While eCommerce and digital-first companies mostly bloomed, their success came with increasing data landscape. scrutiny and the introduction of GDPR. Meanwhile, traditional High Street retailers were left to fight for a shrinking market and reconsider their strategy in an increasingly digital-first These shifts both […]

Practical Guide to Concept Testing and Development
May 09, 2019

Practical Guide to Concept Testing and Development

Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success, and optimise your go to market strategy before you enter the market. But there’s a lot to be learned about concept testing before you embark on this journey, to make the most out of the process and ensure […]

May 09, 2019

How to Win New Customers and Keep Old Customers Without Giving Away the World

There’s no denying it: we’re a nation of bargain-hunters. In ever-increasingly competitive markets, brands pull out all the stops to get us into their stores and onto their websites. Competing with each other to not only shout the loudest about their promotions, but also offer the most compelling discounts to consumers. As we’ll see, not […]