Media Consumption Report 2019
July 18, 2019

Media Consumption Report 2019

What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked.   Speaking of hooked, when […]

The Future of Food and Drink Report 2019
July 11, 2019

The Future of Food and Drink Report 2019

Like it or not, our diets have to change. According to scientists, we’re on track to destroy the environment. Failure to rein in our consumption habits will eventually lead to catastrophic climate change. But the problems could come sooner than we think – by 2050 (just 30 years from now) there is estimated to be […]

2019 E-Commerce Trends Report
June 24, 2019

2019 E-Commerce Trends Report

The rise of online shopping shows no sign of slowing down, with Statista predicting the number of people participating in e-commerce activities globally will hit 2.14 billion in 2021. Opening up even more opportunities for online retailers is the expansion of PayPal’s e-commerce platform for marketplaces. Used by Instagram Shopping and Facebook Marketplace, it is […]

Complete Guide to Creative Testing
June 13, 2019

Complete Guide to Creative Testing

An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat. Achieving all of these elements with your next campaign is more important than ever before. Data from 2015 suggests that the average consumer in […]

Complete Guide to Brand Tracking
June 03, 2019

Complete Guide to Brand Tracking

Consumers lead busy lives. Between working long hours, juggling family responsibilities, walking pets, staying in shape, eating right, maintaining a healthy social life, and getting enough sleep, there’s not much room left for them to consider which brands they should buy to help them do all those things. Add to this an increasingly competitive marketplace […]

Complete Guide to Survey Creation
May 31, 2019

Complete Guide to Survey Creation

You’ve decided to run a survey – great call! – but where should you start? There are lots of things to consider. Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question […]

UK vs US: A Look at 5 Global Lifestyle Trends
May 28, 2019

UK vs US: A Look at 5 Global Lifestyle Trends

There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour? Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US. The trends we’ll explore are: […]

2019 Travel Report
May 01, 2019

2019 Travel Report

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times […]

2019 Trends Across Generations
April 30, 2019

2019 Trends Across Generations

Helicopters, snowflakes, linksters, Slones and yuppies. Every few years the nation reveals a new name for populations born within a certain era, and brands must re-think how they approach a new wave of consumers entering the marketplace and re-adapt for behavioural shifts in other generations as they age. There’s a lot written in the press […]

Consumer Finance Report 2019
April 25, 2019

Consumer Finance Report 2019

Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices. Brands have been working hard to […]