Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis.
The report includes:
- A snapshot of UK media consumption in 2018.
- Behavioural change analysis within key media segments between 2017 and 2018.
Identification of future trends and opportunities.
This report is based on a UK nationally representative survey of 1000 people (aged 18+), carried out in July 2018.