Often they are held for a handful to dozens of internal teams, who brainstorm ideas and debate them.
The problem? Real consumers are rarely involved, because it’s often difficult and expensive to bring the voice of the customer into a live innovation workshop.
Attest’s platform solves this issue, allowing you to immediately test ideas with consumers in real time, seeing the data and the results flood in during the workshop.
This massively cuts down on the amount of time needed to run through an innovation process, while empowering you to explore more ideas earlier in the process, which can then be guided by real consumer feedback.