# Food & Beverage

- URL: https://www.askattest.com/food-and-beverage
- Published: 2026-05-22
- Updated: 2026-07-16
- Description: Use Attest for full-cycle product launches from category analysis, ideation right through to GTM and retail pitches that land. Expert partnership from day one From research question to clear insight in days One flat cost, no matter how niche your…

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# De-risk and optimise your food & beverage product launches

## Use Attest for full-cycle product launches from category analysis, ideation right through to GTM and retail pitches that land.

- Expert partnership from day one
- From research question to clear insight in days
- One flat cost, no matter how niche your audience

- [Book a demo](https://www.askattest.com/book-a-demo)

 

 

 Trusted by top global brands

150M+ consumers

59 global markets

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg)

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![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg)

 

 

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![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/full-cycle-product-development-1024x1024.png?strip=all)

 

### Full-cycle product development

From exploration to GTM, Attest helps F&B teams move through every decision gate and launch winning products.

- [Product development](https://www.askattest.com/product-development)

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/validate-concepts-before-1024x1024.png?strip=all)

 

### Validate concepts before you commit

Test flavours, formats and packaging concepts with your target consumers in hours, not weeks.

- [Concept testing](https://www.askattest.com/concept-testing)

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/your-shoppers-retail-pitch.svg)

 

### Back every retail pitch with consumer proof

Retailers want evidence, not assumptions. Build presentation-ready boards that combine quant data and consumer voices to move buyers to yes.

- [Retail pitch](/retail-pitch)

 

 

### One platform for food & beverage research

Robust quant surveys, rich qual depth and AI-powered reporting. Built to move decisions forward.

 

 [](https://www.askattest.com/attest-measure)#### Attest Measure

Intuitive and fast to set up. Robust quantitative surveys built for the methodologies your team relies on.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/attest-explore)#### Attest Explore

New

Get depth direct from consumers. Understand motivations and use long-form feedback to uncover new opportunities.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

###### Quant methodologies

Methodologies for product development including MaxDiff and Gabor Granger.

 

###### Multi-market research

Tailor studies to each market and pinpoint what drives different audiences.

 

###### Automated reporting

Key findings paired with a full analysis suite. Get the headline or dig deeper.

 

 

 

 > I’m a huge advocate for Attest! The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs.

Imogen Ramsden, Senior Brand Manager at Nando’s

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/nandos-no-background-2.png?strip=all)

  

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg)

### Introducing your AI co-pilot

AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question.

- [Meet Compass](https://www.askattest.com/compass)

 

### Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

 

 

 [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

- Brand tracking
- Creative testing
- Pre/post campaign measurement
- PR

[See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all)

 

 [](https://www.askattest.com/category-research)### Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

- Consumer profiling

[See Category research](https://www.askattest.com/category-research)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all)

 

 [](https://www.askattest.com/product-development)### Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

- Category research
- Concept testing
- Retail pitch

[See Product development](https://www.askattest.com/product-development)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all)

 

 [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

- Consumer profiling
- Creative testing
- Campaign tracking

[See Ad sales pitch](https://www.askattest.com/ad-sales-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all)

 

 [](https://www.askattest.com/retail-pitch)### Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

- PR and content pitch
- Creative testing

[See Retail pitch](https://www.askattest.com/retail-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all)

 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/brand-tracker) #### Brand tracking

 

 [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking

 

 [](https://www.askattest.com/concept-testing) #### Concept testing

 

 [](https://www.askattest.com/consumer-duty) #### Consumer duty

 

 [](https://www.askattest.com/creative-testing) #### Creative testing

 

 [](https://www.askattest.com/consumer-profiling) #### Consumer profiling

 

 [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch

 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all)

#### For insights teams

Run fast, reliable research without long agency timelines.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all)

#### For brand teams

Track brand health and stay ahead of competitors.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all)

#### For marketing teams

Measure brand performance and test campaigns.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all)

#### For product teams

Validate concepts and understand customer needs.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100)

#### Food & Beverage

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100)

#### Media & Entertainment

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100)

#### Financial Services

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100)

#### Consumer Goods

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 

 

### Real customers, real results

- [See all case studies](/customers)

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/02/5283d81c664b43c5f57a3a186d273063-768x614.jpeg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-black.svg)

 

### How Nando’s de-risks NPD and launches bold new products

> I love the self-serve platform and how dynamic it is. The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs.

Imogen RamsdenSenior Brand Manager

  Read case study  

 ](https://www.askattest.com/customers/nandos)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/03/iStock-2221299324-768x1024.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-sun-pacific-black.svg)

 

### How Sun Pacific makes faster, more confident marketing decisions

> The biggest game changer has been the ability to design major studies, recruit participants, and get results back in a matter of days, not weeks or months.

Sarah DeatonDirector of Marketing

  Read case study  

 ](https://www.askattest.com/customers/sun-pacific)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/01/cs-demo2.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-blank-street-black.svg)

 

### How Blank Street evaluates marketing performance at speed

> Working with Attest has been a great experience. We’ve been able to both validate existing hypotheses and uncover new ones. We’ve built nearly a year’s worth of learnings and the insights are now playing a key role in shaping our strategy for the year ahead.

Dibba Iran-ParastiMarketing Director

  Read case study  

 ](https://www.askattest.com/customers/blank-street)

 

 

      

 

 

### Related research

 

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 ](https://www.askattest.com/blog/research/better-sleep-beats-weight-loss-as-britains-top-health-goal) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-926538874.jpg?strip=all) 

#### How GLP-1 is reshaping the American grocery basket

 

 ](https://www.askattest.com/blog/research/how-glp-1-is-reshaping-the-american-grocery-basket) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/iStock-2212510063.jpg?strip=all) 

#### The home takeover: why World Cup 2026 is a living room event

 

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#### The phantom sponsors: why Walkers, Heineken and Guinness are winning the World Cup without paying for it

 

 ](https://www.askattest.com/blog/research/the-phantom-sponsors-why-walkers-heineken-and-guinness-are-winning-the-world-cup-without-paying-for-it) 

 

### Frequently asked questions

 

#### How can consumer research support F&B product development?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Consumer research helps F&B teams validate ideas at every stage of the NPD process — from identifying category whitespace and profiling target consumers, to concept testing and building the evidence base for retail pitches. Attest makes that research fast enough to keep pace with shifting consumer preferences.

#### How do I test food and drink concepts quickly?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Attest lets you run monadic and sequential monadic concept tests across flavours, formats and packaging, with results from hundreds of panel partners in hours, not weeks. Add AI-moderated interviews to get the qualitative depth that explains why one concept wins.

#### How can I use consumer data to support a retail pitch?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Attest gives you the consumer proof that retailers want to see. Build presentation-ready insight boards with custom charts, key findings and brand visuals that combine quant data and consumer voices into a compelling, evidence-backed pitch.

#### Can I reach niche or international F&B audiences?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Yes. Attest reaches 150 million people across 59 countries at a flat cost, no matter how niche your target consumer or how specific your market. Expert research managers are included at no extra cost to help you design the right study for any audience.