# Financial Services - URL: https://www.askattest.com/financial-services - Published: 2026-05-22 - Updated: 2026-07-16 - Description: Attest helps financial services brands understand customers, track trust, and bring evidence to every product and marketing decision. Data quality you can defend in any governance conversation One flat cost, no matter who or where your audience is Dedicated research… --- # Put the customer at the centre of every decision ## Attest helps financial services brands understand customers, track trust, and bring evidence to every product and marketing decision. - Data quality you can defend in any governance conversation - One flat cost, no matter who or where your audience is - Dedicated research managers with FS expertise - [Book a demo](https://www.askattest.com/book-a-demo) Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/build-products-consumers-wants-1024x1024.png?strip=all) ### **Build products your customers actually want** Understand why customers switch, what drives digital adoption, where retention risks sit, and what it takes to build products that land. - [Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/FCA-consumer-duty-1024x1024.png?strip=all) ### ****Meet FCA Consumer Duty with confidence**** Stand up to regulatory scrutiny and prove your products and messaging work for all your customers, including vulnerable groups. - [Consumer duty](https://www.askattest.com/consumer-duty) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/track-trust-over-time-1024x1024.png?strip=all) ### ****Track trust and brand perception over time**** Monitor how trust shifts after product changes and market events. Act before perception becomes a commercial problem. - [Brand tracking](https://www.askattest.com/brand-tracker) ### Research built for regulated industries Rigorous, flexible and fast to meet the governance and commercial demands of financial services. [](https://www.askattest.com/attest-measure)#### Attest Measure Flexible and fast to set up. Built for robust quantitative research across product, brand and compliance. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/attest-explore)#### Attest Explore New Explore the why behind the what. AI interviews that go deeper on customer motivations, attitudes and behaviours. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Governance and set-up Unlimited seats, FS-specific setup and dedicated support on every project. ###### Performance tracking Flexible wave-to-wave performance tracking with AI powered key findings. ###### Multi-market research Reach customers and prospects across 59 markets at a flat cost. No hidden charges. > Attest has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market. Siamac Rezaiezadeh, Director of Product Marketing at GoCardless ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-gocardless-black-6.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/ISO-27001-2-1024x477.png?strip=all) ### ****Built to meet financial services standards**** Attest is ISO 27001 certified and built with the security, data governance, and compliance requirements of financial services in mind. - [Data quality](/data-quality) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg) ### Introducing your AI co-pilot AI for researchers who are out of time, not insight. Compass creates, edits and analyses based on your goals. Use it to ask any research question. - [Meet Compass](https://www.askattest.com/compass) ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency timelines. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ### Real customers, real results - [See all case studies](/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/08/go-cardless.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-gocardless-black-6.svg) ### How GoCardless has embedded research in its go-to-market strategy > One-hundred percent of our product and feature launches are backed with data. This enables us to launch products in a much more sophisticated way, with full confidence that what we’re offering customers is useful and valuable. Siamac RezaiezadehVP Product Marketing & Insights Read case study ](https://www.askattest.com/customers/gocardless) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/Moneybox-2-scaled-1-e1780882952261-768x427.jpeg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-Moneybox-black.svg) ### How Moneybox defined a new brand promise > What was really incredible was being able to hear about our customers’ experiences in their own words and how we had helped them. What was even more powerful was being able to gather so many responses and quickly uncover the recurring themes and trends across them. Hannah AllenBrand and Creative Lead Read case study ](https://www.askattest.com/customers/moneybox) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2022/09/Penfold-1-712x856-1.jpeg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-penfold-black.svg) ### How brand tracking led Penfold to the truth about a target audience > Attest has been really instrumental in driving home the reality of the consumer need, and surfacing that it is much harder to get a younger demographic to engage with pensions. Georgie BurksHead of Brand Marketing Read case study ](https://www.askattest.com/customers/penfold) ### Related research [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/iStock-2166407992.jpg?strip=all) #### Gen Alpha: The savvy savers shaping the future of finance ](https://www.askattest.com/blog/research/gen-alpha-the-savvy-savers-shaping-the-future-of-finance) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/iStock-1389851643.jpg?strip=all) #### Tap or Cap? What Consumers Really Think About Removing the £100 Contactless Limit ](https://www.askattest.com/blog/research/tap-or-cap-what-consumers-really-think-about-removing-the-100-contactless-limit) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/iStock-2157490101.jpg?strip=all) #### The savings knowledge gap – and how finserve brands can help close it ](https://www.askattest.com/blog/research/the-savings-knowledge-gap-and-how-finserve-brands-can-help-close-it) [ ![Pension and retirement planning insights for 2025](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/iStock-2165018220-1024x683.jpg?strip=all) #### What pension savers aren’t telling you ](https://www.askattest.com/blog/research/pension-saver-concerns-trends-2025) ### Frequently asked questions #### How can consumer research support Financial Services product development?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Consumer research helps financial services teams understand why customers switch, what drives digital adoption and where retention risks sit. Combining quant surveys with qualitative interviews gives you the scale to identify patterns and the depth to understand what product changes will actually make a difference. #### How does Attest support FCA Consumer Duty compliance?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest gives you access to the full range of audiences your FCA obligations require, including vulnerable customers, at a flat cost. Dedicated research managers ensure demographic and attitudinal questions are set up correctly so your evidence base stands up to regulatory scrutiny. #### How do financial services brands use Attest for brand tracking?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) FS brands use Attest to track trust and brand perception over time, benchmark against competitors and monitor how sentiment shifts after product launches or market events. Always-on research means you can act on changes in perception before they become commercial problems. #### Does Attest meet financial services security and governance standards?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Attest is ISO 27001 certified and built with the data security and governance requirements of regulated industries in mind. Every customer has a dedicated research manager and unlimited platform seats mean your whole team can access research without additional cost.