# Attest Explore for Food & Beverage - URL: https://www.askattest.com/explore-for-food-beverage - Published: 2026-09-08 - Updated: 2026-09-24 - Description: Attest Explore runs AI-moderated interviews with real consumers, then analyses and summarises every conversation for you. Qualitative depth to make the right decision on test flavours, formats and packaging concepts, with a flat fee at a fraction of the costs… --- ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/08/Explore-updated.svg) # Know why shoppers choose you, in days not weeks Attest Explore runs AI-moderated interviews with real consumers, then analyzes and summarises every conversation for you. Qualitative depth to make the right decision on test flavours, formats and packaging concepts, with a flat fee at a fraction of the costs of a traditional agency. 30 minutes with a research expert. See Explore live on a question your team is facing right now. - [Book a demo](https://www.askattest.com/book-a-demo) - [Pricing](/pricing) 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-suntory-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-nestle-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-costa-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-itsu-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-hello-fresh-square-black.png?strip=all) --- ### Go from signal to strategy to success Attest Explore makes it easy to create AI-moderated consumer interviews. And with our straightforward pricing, you’re always in control. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/no-waiting.png?strip=all) #### No waiting, just answers Explore shrinks interview timelines from months to days, so you get consumer feedback the moment you need it. Insight lands inside the decision window, not after it. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/08/explore-3.jpg?strip=all) #### Clear, controllable costs One flat fee, no matter who or where your audience is. Research costs stay clear, predictable and within your budget, at a fraction of a traditional agency engagement. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/elliott-customer-support.png?strip=all) #### Expertise on your side Attest’s research partners average 14 years’ experience and help with everything from research planning and design to strategic insight. Senior research support, without the headcount. ### Same credits, same contract Explore runs on the same Attest login and the same credit pool as your surveys. When your numbers flag a “what” that needs a “why”, launch the follow-up immediately. No new vendor, no new brief, no procurement cycle. - [Book a demo](/book-a-demo) ### From prompt to insight, in three steps An AI moderator holds guided, adaptive voice conversations with consumers, probing follow-ups in real time the way a skilled human moderator would. Design your research plan Tell Compass, Attest’s AI co-pilot, the themes and goals you want to explore. It creates your research plan in minutes: objectives, topics, questions and probes, ready to review and launch. Engage your audience The AI moderator interviews respondents at their own pace via push-to-talk, with time to think before answering. Run against Attest’s vetted UK and US panels or your own customer list. Uncover new insights Explore analyzes and summarises your one-to-one interviews automatically, surfacing themes, sentiment and recommendations, with drill-through to the actual quotes and clips. ### Three moments where food and beverage brands win with Explore The same interviews flex across your calendar, from NPD gates to category strategy to the buyer meeting itself. Product & NPD teams #### Validate flavours, formats and packs inside your sprint cycle Run unbiased interviews before a concept exists to hear how shoppers meet the need today. Test early reactions, let a survey whittle the shortlist, then use interviews to explain why the winner resonates, so your launch messaging writes itself. Insights & brand teams #### Explain what your category data can’t Explore before you quantify, so the survey asks the right questions. Unprompted interviews surface the associations, substitutes and competitors you didn’t know to ask about. A survey then puts percentages against the themes — the middle ground between a survey and a focus group, at a fraction of the cost. Commercial teams #### Walk into the range review with shopper evidence, not assumptions Build the evidence case in the buyer’s own language. Interviews surface shopper needs, frustrations and decision-making in your category. A survey then sizes the opportunity: frequency, purchase intent, switching propensity. Re-run and sharpen the story from pitch to pitch. > We have found Explore really valuable with the speed at which it’s been able to turn around the insights to make the decisions we needed to make. A recent example we had was we were not going to be able to make those decisions or get the consumer insight by the time we needed it, whereas by using Explore we have been able to in just a week. Pip and Nut, UK nut butter brand ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/09/company-pipnut-square-white-nobox.svg) ### Real customers, real results [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/07/the-blowup-e69KFh7OmG4-unsplash.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/07/company-Ubiquitous-white.png?strip=all) ### How Ubiquitous defended a major client relationship > People who recalled seeing our ads were 15% more likely to apply for the product. Attest gives us quantifiable statements of intent that we simply couldn’t have known otherwise. David SoreDirector of Marketing Read case study ](https://www.askattest.com/customers/ubiquitous) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/09/company-pradera-white.png?strip=all) ### How Pradera reached a new level of detail without focus groups > Explore is really impressive, it gets us to a new level of detail and richness which we didn’t have, and will be very cost effective compared to doing focus groups. We found the set up from drafting the discussion guide, to launching took just 20 mins which is unbelievable. It helped us shape the decision we were trying to make and the argument that we put forward. ### Frequently asked questions #### What is Attest Explore and what is it used for?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest Explore is an AI-moderated qualitative research tool that conducts open-ended consumer interviews at scale. Food and beverage teams use it to uncover the reasoning behind shopper behavior and decisions, for NPD, category work and retailer pitches, without the time and cost of manual recruiting or moderation. #### Is this replacing traditional qualitative research?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) No. Explore is a way to use qualitative depth in the moment a decision is actually happening. That has never been fast or affordable enough to do as often as brand, marketing, insights and NPD teams need it. Bigger strategic programs still have their place. #### How does AI moderation work in Attest Explore?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) You define the topics and discussion guide, and the moderator stays within your brief while probing follow-ups in real time. Interviews run over voice with push-to-talk, so respondents get real thinking time. Every interview is verified through AI-enabled checks and reviews by real people, with quality scores that flag or reject low-engagement respondents. #### How does Explore complement my survey data?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Explore uncovers the why behind the what in your survey data. When results reveal a pattern or an anomaly, you can launch a qualitative follow-up within the same platform, with no new tools, vendors or panels to manage. You can also start a research cycle with Explore to refine hypotheses before launching surveys. #### Which audiences can we interview?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) You can target demographics, behaviors and attitudes across Attest’s vetted UK and US panels, or run interviews against your own customer database. That makes it easy to hear from lapsed buyers or your most loyal shoppers. #### How is it priced?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) A flat, pay-as-you-go credit fee, no matter who or where your audience is, with the panel included. Explore shares one credit pool with Attest Measure, our quantitative survey platform, so one contract covers your qual and quant. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg) ### Introducing your AI co-pilot AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question. - [Meet Compass](https://www.askattest.com/compass)