# Consumer duty - URL: https://www.askattest.com/consumer-duty - Published: 2026-05-20 - Updated: 2026-07-16 - Description: Ensure compliance with FCA Consumer Duty by testing your products, messaging, and propositions with diverse audiences, including vulnerable customers. --- # Prove it works for all consumers ## Ensure compliance with FCA Consumer Duty by testing your products, messaging, and propositions with diverse audiences, including vulnerable customers. - [Book a demo](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Consumer-Duty.png?strip=all) Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ### Built for compliance Reach every audience you need and meet every requirement. #### Reach every audience, at a flat cost Reach everyone your FCA obligations require, including vulnerable audiences — at a predictable flat cost, however niche your requirements are. #### Never delay a launch An agile platform means Consumer Duty surveys are quick to set up and run so regulatory requirements never become a bottleneck to strategic launches. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/brand-tracking-attest-1.png?strip=all) #### Expert setup, every time Dedicated research managers ensure demographic and attitudinal questions are set up correctly to minimise the risk of reputational harm. ### Protect every customer Standardise your surveys, automate your reporting, and go deeper whenever you need to. [](/attest-measure)#### Attest Measure Standardise Consumer Duty surveys and automate the process — so you can run a survey whenever requirements demand it ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](/compass)#### Compass AI Co-Pilot Ask Compass to design your survey, suggest questions, interrogate your data, and surface insights. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Vulnerable audiences Reach all the consumer groups your FCA obligations require. [](https://www.askattest.com/consumer-profiling)###### Consumer profiling Ensure demographic and attitudinal questions meet regulatory standards. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Key findings board Share automated reports with compliance, legal, and product stakeholders instantly. > Attest helps us to harness insight quickly and easily to drive evidence-based decision making and ensure as a business we are relentlessly focused on customer need. Priyal Kanabar, Customer Insight Manager at PensionBee ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/pensionbee-logo-5.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg) ### Introducing your AI co-pilot AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question. - [Meet Compass](https://www.askattest.com/compass) ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency timelines. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ### Real customers, real results - [See all case studies](/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2022/01/69de3e41af68b86efd230fa7_Plans-Hero-4-e1780883293922-768x768.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-pensionbee-black.svg) ### How PensionBee created a pension plan loved by 89% of investors > We used evidence from Attest surveys to lobby our money managers to create a completely new mainstream fund. Priyal KanabarCustomer Insight Manager Read case study ](https://www.askattest.com/customers/pensionbee) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/Moneybox-2-scaled-1-e1780882952261-768x427.jpeg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-Moneybox-black.svg) ### How Moneybox defined a new brand promise > What was really incredible was being able to hear about our customers’ experiences in their own words and how we had helped them. What was even more powerful was being able to gather so many responses and quickly uncover the recurring themes and trends across them. Hannah AllenBrand and Creative Lead Read case study ](https://www.askattest.com/customers/moneybox) ### Related research [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) ### How to evaluate AI research tools: A smart buyer’s guide AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we… ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) ### 2026 UK Consumer trends report This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap… ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report) No reports found. Try a different search or filter. Load more reports ### Frequently asked questions #### What is FCA Consumer Duty?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) FCA Consumer Duty is a regulatory requirement for UK financial services firms to demonstrate that their products and communications deliver good outcomes for all customers — including those in vulnerable circumstances. #### How can consumer research help meet Consumer Duty requirements?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Testing your products, messaging, and propositions with real consumers — including vulnerable groups — provides the evidence that your offerings work as intended. Attest helps you build that evidence base quickly, consistently, and without delaying product launches. #### Can Attest reach vulnerable consumer audiences?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Attest’s audience network includes the full range of consumer groups required by Consumer Duty at a flat cost, no matter how specific your audience requirements are. #### How do I make sure my Consumer Duty surveys are set up correctly?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Your dedicated research manager can ensure your demographic and attitudinal questions are structured to meet regulatory requirements, reducing the risk of gaps in your compliance evidence and protecting your firm from reputational harm.