# Category research - URL: https://www.askattest.com/category-research - Published: 2026-05-21 - Updated: 2026-07-16 - Description: Deep, foundational category insight to inform strategy and anchor every project that follows. Reach any category audience at a flat cost Analysis tools to cut data from every angle Data quality you can stake strategic decisions on Understand who is… --- # Build the category understanding that informs everything ## Deep, foundational category insight to inform strategy and anchor every project that follows. - Reach any category audience at a flat cost - Analysis tools to cut data from every angle - Data quality you can stake strategic decisions on - [Book a demo](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/obj-category-research.svg) Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/know-your-consumers-as-well-as-your-category-1024x1024.png?strip=all) Know your consumers as well as your category Understand who is in your category, what drives and blocks purchase, and how to segment them into groups your whole org can act on. - [Consumer profiling](https://www.askattest.com/consumer-profiling) ### Every tool for category-level understanding Quant scale, qual depth, granular analysis and shareable insight boards in one platform. [](https://www.askattest.com/attest-measure)#### Attest Measure Unlimited questions, large samples and full analysis tools to slice category data into the segments your strategy needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/attest-explore)#### Attest Explore New AI-moderated interviews that surface the motivations and behaviors driving consumer choice in your category. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Multi-market research Reach consumers across 59 markets and compare segments side-by-side. ###### Deep dive analysis tools Crosstabs, stat sig and custom segments built in. Cut data as granularly as you need. ###### Insight boards Custom Boards bring your category findings to life in a format every team can act on. > As the leader in this growing category in Europe, it’s imperative that we gain holistic insight into how and when consumers are drinking Ginger Beer, and that we understand how we can innovate in the future. Working with markets across Europe, Attest’s multi-market feature has been particularly useful for us. Leila Jahanshahi, Category & Insights Manager EMEA at Fever-Tree ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-fever-tree-black.svg) ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency timelines. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ### Real customers, real results - [See all case studies](/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/cs-demo5.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-us-cotton-black.svg) ### How U.S. Cotton moved from broad demographics to behavior-based personas > The Attest team acted as a strategic partner – an extension of our own team. Their expertise helped us build a powerful research instrument and was crucial in translating our marketing needs into a thoughtful survey that could get the answers we needed. Pam ChanDirector of Brand Marketing Read case study ](https://www.askattest.com/customers/u-s-cotton) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/cs-demo6.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-suntory-black.svg) ### How Suntory America assessed the opportunity for ready-to-drink > We chose Attest because of the flexibility of the platform and the support offered by team members. With their help, we learned a lot about consumers’ home drinking habits. Shinya YoshidaDeputy Manager Business Development Read case study ](https://www.askattest.com/customers/suntory-america) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2024/10/Fever-Tree-Can-712x856-1.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-fever-tree-black.svg) ### How Fever-Tree are maximising the ginger beer opportunity in Europe > Working with markets across Europe, the multi-market feature has been particularly useful for us and is already becoming embedded into our regular research. Leila JahanshahiCategory & Insights Manager Read case study ](https://www.askattest.com/customers/fever-tree) ### Related research [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) ### How to evaluate AI research tools: A smart buyer’s guide AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we… ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) ### 2026 UK Consumer trends report This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap… ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report) No reports found. Try a different search or filter. Load more reports ### Frequently asked questions #### What is category research and why does it matter?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Category research builds a foundational understanding of your market — who is in it, how consumers make decisions, what drives and blocks purchase, and where the opportunities sit. It informs positioning, segmentation and strategic planning across the whole organization. #### How does Attest support deep category analysis?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest combines unlimited survey questions, large samples and a full analysis suite — crosstabs, stat sig and custom segments — so you can slice category data as granularly as your strategic questions require. AI-moderated interviews add the qualitative context that quant alone does not surface. #### Can I share category research findings across my organization?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Custom Boards let you build shareable, presentation-ready views of your category and consumer segments — so findings reach brand, marketing, product and commercial teams in a format each can act on. #### Can I run category research across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Attest reaches audiences across 59 markets at a flat cost, with multi-market dashboards that let you compare segments side-by-side across regions. One platform, consistent methodology, every market you operate in.