# Brand tracking

- URL: https://www.askattest.com/brand-tracker
- Published: 2026-05-20
- Updated: 2026-07-16
- Description: Move beyond vanity metrics to understand what's really driving your brand and exactly why it sits where it does.

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# Brand tracking with the insight behind the score

## Move beyond vanity metrics to understand what’s really driving your brand and exactly why it sits where it does.

- [Book a demo](https://www.askattest.com/book-a-demo)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/brand-tracker-2.svg)

 

 

 Trusted by top global brands

150M+ consumers

59 global markets

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg)

 

 

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### Built for brand leaders

Expert support, agile tools and AI-powered insight — in one platform.

 

#### Insights at the speed you need

AI-enabled tools make it easy to build a custom tracker and pull insights instantly, so you spend less time on process.

 

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/own-research-expert.png?strip=all)

#### Your own research expert, included

Dedicated research managers offer strategic advice on customizing your brand tracker to reflect your brand and market.

 

 

#### Your story, ready to share

AI creates your key findings board for an immediate read on core metrics, with the flexibility to dig deeper yourself.

 

 

 

 

### Everything in one brand tracker

Quantitative depth, qualitative richness and AI analysis working together.

 

 [](https://www.askattest.com/attest-measure)#### Attest Measure

Measure what matters, at the scale your business demands. Quantitative research built for modern decision-making.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/attest-explore)#### Attest Explore

New

Go beyond the metrics. AI Interviews surface the authentic voice of your consumers’ for a deeper understanding.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

###### Metric tracking

Boards track your key metrics over time and AI surfaces the key findings wave to wave.

 

###### Multi-market research

Tailor studies to each market and get a view of all your markets in a single dashboard.

 

###### Broad audience reach

150M+ people, 59 countries, 70 languages. Broad and niche audiences worldwide.

 

 

 

 > Our main goal was to better evaluate our marketing performance, and since working with Attest, we’ve gained much more clarity around key brand metrics such as awareness and perceptions.

Dibba Iran-Parasti, Marketing Director at Blank Street

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-blank-street-black.svg)

  

 

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/logo-compass.svg)

### Introducing your AI co-pilot

AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question.

- [Meet Compass](https://www.askattest.com/compass)

 

### Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

 

 

 [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

- Brand tracking
- Creative testing
- Pre/post campaign measurement
- PR

[See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all)

 

 [](https://www.askattest.com/category-research)### Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

- Consumer profiling

[See Category research](https://www.askattest.com/category-research)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all)

 

 [](https://www.askattest.com/product-development)### Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

- Category research
- Concept testing
- Retail pitch

[See Product development](https://www.askattest.com/product-development)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all)

 

 [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

- Consumer profiling
- Creative testing
- Campaign tracking

[See Ad sales pitch](https://www.askattest.com/ad-sales-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all)

 

 [](https://www.askattest.com/retail-pitch)### Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

- PR and content pitch
- Creative testing

[See Retail pitch](https://www.askattest.com/retail-pitch)

  

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all)

 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/brand-tracker) #### Brand tracking

 

 [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking

 

 [](https://www.askattest.com/concept-testing) #### Concept testing

 

 [](https://www.askattest.com/consumer-duty) #### Consumer duty

 

 [](https://www.askattest.com/creative-testing) #### Creative testing

 

 [](https://www.askattest.com/consumer-profiling) #### Consumer profiling

 

 [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch

 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all)

#### For insights teams

Run fast, reliable research without long agency timelines.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all)

#### For brand teams

Track brand health and stay ahead of competitors.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all)

#### For marketing teams

Measure brand performance and test campaigns.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all)

#### For product teams

Validate concepts and understand customer needs.

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

[Talk to sales](https://www.askattest.com/book-a-demo)

      

 

 

 

 [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100)

#### Food & Beverage

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100)

#### Media & Entertainment

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100)

#### Financial Services

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100)

#### Consumer Goods

![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) 

 

 

 [Talk to sales](https://www.askattest.com/book-a-demo)

 

 

 

### Real customers, real results

- [See all case studies](/customers)

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/01/cs-demo2.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-blank-street-black.svg)

 

### How Blank Street evaluates marketing performance at speed

> Working with Attest has been a great experience. We’ve been able to both validate existing hypotheses and uncover new ones. We’ve built nearly a year’s worth of learnings and the insights are now playing a key role in shaping our strategy for the year ahead.

Dibba Iran-ParastiMarketing Director

  Read case study  

 ](https://www.askattest.com/customers/blank-street)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/03/iStock-2221299324-768x1024.jpg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-sun-pacific-black.svg)

 

### How Sun Pacific makes faster, more confident marketing decisions

> The biggest game changer has been the ability to design major studies, recruit participants, and get results back in a matter of days, not weeks or months.

Sarah DeatonDirector of Marketing

  Read case study  

 ](https://www.askattest.com/customers/sun-pacific)

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/Moneybox-2-scaled-1-e1780882952261-768x427.jpeg?strip=all)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-Moneybox-black.svg)

 

### How Moneybox defined a new brand promise

> What was really incredible was being able to hear about our customers’ experiences in their own words and how we had helped them. What was even more powerful was being able to gather so many responses and quickly uncover the recurring themes and trends across them.

Hannah AllenBrand and Creative Lead

  Read case study  

 ](https://www.askattest.com/customers/moneybox)

 

 

      

 

 

### Related research

 

 [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) 

### How to evaluate AI research tools: A smart buyer’s guide

AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we…

 

 ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) 

### 2026 UK Consumer trends report

This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap…

 

 ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report)

No reports found. Try a different search or filter.

  Load more reports  

 

### Frequently asked questions

 

#### What is brand tracking and why does it matter?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Brand tracking is the ongoing measurement of how your brand performs in the minds of consumers — covering awareness, perception, preference and loyalty over time. It matters because it gives marketing and brand leaders the evidence to prove their brand investment is working and to make smarter decisions about where to focus next.

#### How is Attest’s brand tracker different from traditional trackers?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Most traditional trackers give you a score and leave you to interpret it. Attest combines quantitative tracking with AI-moderated consumer interviews, so you get the number and the reason behind it, without needing a research agency to join the dots. Dedicated research managers also help you customise your tracker from the start.

#### How often should I run brand tracking?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Most brands run tracking in waves — quarterly is common, though high-spend or fast-moving brands often track monthly. Attest’s platform makes it easy to set your own cadence and compare wave-to-wave results automatically, so you’re always working from the most current picture of your brand.

#### Can I track my brand across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Yes. Attest lets you run brand tracking studies across 59 countries with 70 languages available, so you can measure brand health consistently across every market you operate in and understand where performance differs and why.

#### How quickly can I get results from a brand tracker?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg)

Once your tracker is live, results start coming in within days. Use Boards to automatically track key metrics wave to wave, so you don’t have to wait for an analyst to tell you what changed; the story surfaces itself in your dashboard as responses arrive.