# Brand - URL: https://www.askattest.com/brand-teams - Published: 2026-05-22 - Updated: 2026-07-16 - Description: Go beyond tracking metrics to understand the consumer insights driving them. Every brand decision grounded in evidence, not instinct. Brand tracking that reflects your brand Build a tracker that meets your current needs, measures the metrics that matter, and evolves… --- # Know your brand health and what’s behind it ## Go beyond tracking metrics to understand the consumer insights driving them. Every brand decision grounded in evidence, not instinct. - [Book a demo](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Brand-team.png?strip=all) Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ### Built for brand teams Expert strategy, AI that saves time and a platform built around brand. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/A-research-partner.png?strip=all) #### A research partner, not just a platform A strategic partner who helps you understand brand performance and decide what to do next. #### AI that earns its place Spend less time on creating surveys and more time acting on the insights that move your brand forward. #### Built around your brand Customise your tracker, methodology and reporting to reflect your brand. No added complexity. ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/brand-tracking-that-reflects-your-brand-1024x1024.png?strip=all) ### Brand tracking that reflects your brand Build a tracker that meets your current needs, measures the metrics that matter, and evolves as your brand does. - [Brand tracking](https://www.askattest.com/brand-tracker) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/understand-your-category-1024x1024.png?strip=all) ### **Understand your category and where you fit** Understand competitive positioning, identify whitespace and spot opportunities before competitors do. - [Category research](https://www.askattest.com/category-research) ### **Run the right research at the right time** Test a new brand proposition, evaluate how a campaign landed on brand, or explore an emerging consumer trend. - [Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) > I’m a huge advocate for Attest! The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs. Imogen Ramsden, Senior Brand Manager, Grocery ANZ at Nando’s ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/nandos-no-background-2.png?strip=all) ### The full toolkit for brand research Everything brand teams need to track performance, understand category and run ad hoc research. [](https://www.askattest.com/attest-measure)#### Attest Measure Built for the full range of brand research, from trackers to ad hoc proposition and concept testing. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/attest-explore)#### Attest Explore New AI interviews that surface the consumer insights behind your brand scores. Understand the why, not just the what. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Multi-wave tracking Understand what’s really driving your brand and exactly why it sits where it does. ###### Compass AI co-pilot Ask Compass to design surveys, interrogate results, and surface the insights that matter. ###### Automated reporting Share campaign performance, brand health and creative results with the right people. ### Real customers, real results - [See all case studies](/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/03/cs-demo1.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-wild-black.svg) ### How Wild built a fast-paced innovation cycle > With Attest, we can keep innovating at speed. We’ve been able to reduce research costs and timelines while boosting confidence in every new release. Eli MiansarowGlobal Head of Brand Read case study ](https://www.askattest.com/customers/wild) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/10/cs-demo3.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-IMA-black.svg) ### How IMA uses consumer insight to make brands more buyable > The Attest team act as true partners, consulting on briefs as required and are there to answer questions whenever we need. Above and beyond that, we trust them to always work in the best interest of ourselves and our clients. Laura ChaudaryEffectiveness Director Read case study ](https://www.askattest.com/customers/ima) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/02/5283d81c664b43c5f57a3a186d273063-768x614.jpeg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-black.svg) ### How Nando’s de-risks NPD and launches bold new products > I love the self-serve platform and how dynamic it is. The ability to qualify respondents, refine audiences and route questions gives me confidence in the validity and quality of the outputs. Imogen RamsdenSenior Brand Manager Read case study ](https://www.askattest.com/customers/nandos) ### Related research [ ![Women working on computer to automate survey analysis and reporting](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/07/african-disabled-invalid-manager-woman-working-pc-showing-data-prosessing-desktop-project-regarding-economy-looking-financial-documents-checking-graphs-reading-raports-business-office-1024x576.jpg?strip=all) #### How to automate survey analysis and reporting ](https://www.askattest.com/blog/articles/how-to-automate-survey-analysis-and-reporting) [ ![Woman working on laptop to improve consumer research workflows](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/07/christin-hume-Hcfwew744z4-unsplash-3-1024x683.jpg?strip=all) #### How to improve consumer research workflows ](https://www.askattest.com/blog/articles/how-to-improve-consumer-research-workflows) [ ![Colorful blocks and an upward arrow representing a more scalable research workflow.](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/07/curvy-line-jumping-colourful-cubes-1024x683.jpg?strip=all) #### How to standardize and scale research workflows ](https://www.askattest.com/blog/articles/how-to-scale-research-workflows) ### Frequently asked questions #### How do brand teams use Attest for brand tracking?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Brand teams use Attest to build fully customisable trackers that reflect their brand and market — measuring the metrics that matter and using AI-moderated interviews to understand the consumer insights behind every score. Trackers evolve over time as brand needs change. #### How does Attest help brand teams understand their category?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest lets brand teams run category analysis to understand competitive positioning, identify whitespace and map the attitudes and behaviours driving consumer choice. Research is fast enough to keep up with category shifts and inform positioning decisions in real time. #### How does AI support brand research on Attest?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Compass, Attest’s AI co-pilot, helps brand teams design surveys, interrogate data and surface the insights most relevant to their brand questions. Automated reporting reduces manual analysis time so brand teams can focus on acting on findings rather than producing them. #### Can Attest support brand research across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Attest runs brand tracking and category research across 59 markets simultaneously, with localised surveys and consistent methodology — so brand teams can benchmark globally while still seeing the nuances that matter locally.