# Brand and campaign effectiveness - URL: https://www.askattest.com/brand-and-campaign-effectiveness - Published: 2026-05-21 - Updated: 2026-07-16 - Description: From ad hoc creative tests to longitudinal brand and campaign tracking. One platform for every marketing research question. A strategic research partner on every project Flexible enough for ad hoc briefs and long-term programmes One flat audience cost, whoever they… --- # The agile solution for all your brand & campaign research ## From ad hoc creative tests to longitudinal brand and campaign tracking. One platform for every marketing research question. - A strategic research partner on every project - Flexible enough for ad hoc briefs and long-term programmes - One flat audience cost, whoever they are - [Book a demo](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/obj-brand-campaign-1.svg) Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ### For any marketing use case From creative testing to brand tracking and PR research. #### Which creative will perform Move the best creative to production with confidence. Test across any media type and get results in hours. [Creative testing](/creative-testing) #### Where your brand stands Track awareness, perception and competitor standing over time. Know where your brand sits and why. [Brand tracking](/brand-tracker) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/your-shoppers-board.svg) #### PR and thought leadership Generate original consumer data built to be pitched. Surface PR-worthy findings and turn stats into stories. [PR & content pitch](/pr-and-content-pitch) ### Built for marketing research at every scale Quant surveys, AI interviews, tracking and storytelling tools in one platform. [](https://www.askattest.com/attest-measure)#### Attest Measure Quantitative surveys with longitudinal tracking to measure brand and campaign performance over time. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/attest-explore)#### Attest Explore New AI interviews that uncover why your brand and campaigns are performing from the consumer’s own perspective. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) ###### Multi-market tracking Track all your markets at once with a single dashboard view across every territory. ###### Full media support Get reactions to the exact packaging, video, image and messaging concepts. ###### Exec-ready reporting Automated Boards build compelling data stories to bring your exec team on board. > As an agency with a strong effectiveness culture, we use Attest as part of our suite of tools to measure the effectiveness of the work we do for our clients. Attest has enabled us to prove that the work we’re doing with clients will work and has worked. Laura Chaudary, Effectiveness Director at IMA ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/IMA-LOGO_B_W-1-2.png?strip=all) ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer Profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ### Real customers, real results - [See all case studies](/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/01/cs-demo2.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-blank-street-black.svg) ### How Blank Street evaluates marketing performance at speed > Working with Attest has been a great experience. We’ve been able to both validate existing hypotheses and uncover new ones. We’ve built nearly a year’s worth of learnings and the insights are now playing a key role in shaping our strategy for the year ahead. Dibba Iran-ParastiMarketing Director Read case study ](https://www.askattest.com/customers/blank-street) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/10/cs-demo3.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-IMA-black.svg) ### How IMA uses consumer insight to make brands more buyable > The Attest team act as true partners, consulting on briefs as required and are there to answer questions whenever we need. Above and beyond that, we trust them to always work in the best interest of ourselves and our clients. Laura ChaudaryEffectiveness Director Read case study ](https://www.askattest.com/customers/ima) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/reddit-3-712x788-1.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-reddit-black.svg) ### How Reddit uses insights to prove its competitive value > We use Attest very frequently to highlight the unique competitive value that Reddit brings across industries and key moments. These insights have been integrated into large live events, sales pitches, and digital media strategy. Marissa BellMarketing & International Head, Global Insights Read case study ](https://www.askattest.com/customers/reddit) ### Related research [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/How-to-evaluate-AI-research-tools-guide-cover-1-768x543.jpg?strip=all) ### How to evaluate AI research tools: A smart buyer’s guide AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we… ](https://www.askattest.com/our-research/how-to-evaluate-ai-research-tools-a-smart-buyers-guide) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/12/UK-consumer-trends-report-2026_cover-landscape-2.png?strip=all) ### 2026 UK Consumer trends report This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap… ](https://www.askattest.com/our-research/2026-uk-consumer-trends-report) No reports found. Try a different search or filter. Load more reports ### Frequently asked questions #### How does Attest support brand and campaign effectiveness research?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest supports the full range of marketing research — from one-off creative tests and PR surveys to longitudinal brand trackers and campaign performance studies. One platform, flexible enough for ad hoc briefs and strategic programmes alike. #### How do I prove marketing effectiveness to senior stakeholders?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest’s automated reporting and Boards let you build exec-ready data stories from your results — showing shifts in brand awareness, campaign recall and consumer sentiment in a format leadership can act on. Your dedicated research manager can advise on how to frame findings for maximum impact. #### Can I track brand and campaign performance across multiple markets?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Attest runs longitudinal tracking across 59 markets simultaneously, with a single dashboard view across all territories. Consistent methodology, localised surveys and side-by-side market comparisons from one platform. #### How flexible is longitudinal tracking on Attest?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest’s trackers are designed to evolve between waves — adjust questions, add markets or change audience definitions as your brand and marketing questions develop, without rebuilding from scratch.