# Data Storytelling – How to make your CEO care about insights

- URL: https://www.askattest.com/blog/video/attest-webinars-data-storytelling-how-to-make-your-ceo-care-about-insights
- Published: 2024-09-23
- Updated: 2026-07-18
- Description: You're skilled at uncovering insights from consumer research, but how do you make your CEO care about them as much as you do? In this 40-minute webinar, led by customer research expert Bianca Johnston (ex Shopify), you'll learn how to…

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You’re skilled at uncovering insights from consumer research, but how do you make your CEO care about them as much as you do?

In this 40-minute webinar, led by customer research expert Bianca Johnston (ex Shopify), you’ll learn how to get better at communicating insights to your C-suite.

Crucially, you’ll be equipped to demonstrate the value of consumer insights to the business so you can prepare for 2025 budget discussions.

- Understand the CEO mindset
- Discover the key elements to a data story
- Get a framework for effective data visualisation
- Ask Bianca your burning questions
- Learn about Attest’s new data storytelling capabilities