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100 Great Survey Questions for Every Kind of Consumer Insight

Writing great survey questions is probably the most important step when running a consumer insights project.
10 minute read

The Competitor Intelligence Survey Template

It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.
5 minute read

The Brand Tracker Survey Template

 If a tree falls in a forest and nobody’s around to hear it, does it make a sound? Similarly, if a new product is launched, but the brand doesn’t resonate with consumers, does anybody notice it?
4 minute read

From Gen Z to Boomers: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.
2 minute read

Social Media is a Terrible Way to Measure Your Brand

You might not have noticed, but the lights just went out.
5 minute read

The Jobs To Be Done Survey Template

Need a Jobs To Be Done survey template to help you figure out exactly why consumers buy products or services in your category? We’ve got you covered.
3 minute read

Understanding Online Customer Journeys 

If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...
6 minute read

A Pricing Survey Template for Optimal Profits

Need a pricing survey template to help you optimise revenues and profit? We’ve got you covered.
3 minute read

Millennial Media Habits

There are a lot of assumptions around Millennials and the media.
3 minute read

20+ Big Media Consumption Questions We Can Now Answer

According to Marketing Week, marketers in the UK had a media spend of £21.4bn in 2016, up 3.9% year on year, with almost all of that growth being ploughed into digital channels.
3 minute read
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