Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.
Taste the (Sugar-Free) Feeling
Since its relaunch in February this year, Diet Coke has steamed ahead to overtake standard Coke in volume of sales. Forced to take action by the Government’s introduction of a sugar tax (meaning standard Coke now costs an extra 8p because of the quantity of sugar per ml), Coca-Cola redirected attention to lower sugar options and pushed Diet Coke to the masses.
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess what the country thinks about everything from summer blockbusters, to the weekend's TV schedule?
We’ve all gone football mad! With the Fifa World Cup kicking off this week, and the first weekend of choc-a-block football looming, it seems like much of the UK is feeling the hype.