In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand.
Every action you take on behalf of your client should reflect your attempt to create the greatest return on investment. And the way to ensure ROI, rather than just hoping for it, is to know your client’s ideal customers inside out. Here are 5 templates to get you the insight you need right now!
The Above The Line/Below The Line distinction has existed since 1954, when Procter & Gamble first distinguished between the services their advertising agencies were providing. The time has now come to unite the two approaches, here's how to convince your clients it's a great idea.
Effective campaigns are the holy grail for creative agencies. They make the late nights, difficult client negotiations and periods of writer’s block worthwhile. Discover how data can be used to increase effectiveness of advertising campaigns by removing the guesswork from each stage of the process.
Imagine being able to review what people are saying, and respond accordingly, all before the campaign release. With dynamic media planning, that possibility becomes real.
This month, our Attest On-air webinar spoke about ‘how to build a marketplace brand…’ We were joined by two marketplace experts (Simon Goble from DogBuddy and Riya Grover from Feedr) who shared their wisdom, insight and expertise...
Consumers come into contact with media at almost every point of almost every journey they make through their day-to-day life. Make your brand stand out above the fog by using Attest to treat offline advertising in the same, dynamic way as you already treat the online space.
Our recent Rebranding Report offered up key insights gleaned from the five best and first worst rebrands of recent years. Discover the most interesting lessons the report revealed and prepare yourself to follow in the footsteps of the brands that conquered rebrands.
A guide to the best techniques for perfecting your brand messaging. Find the method that's right for you and work through the template to bring excellence to your marketing strategy.
While the majority of brands eventually falter and fade into irrelevance, others continue to thrive. Year in, year out. How? What do they do differently? They focus on these 5 things.