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Consumer Trends: Subscription Boxes and How to Secure Serial Spend

Strategy

Consumer Trends: Subscription Boxes and How to Secure Serial Spend

December 04, 2018

3 min read

How do the behaviours of subscribers set them apart from the rest of the population? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at this group, to better understand what makes them tick, and how brands can successfully target them.

How To Define Your Target Market

Strategy

How To Define Your Target Market

October 12, 2018

10 min read

Target market. It’s a phrase that gets bandied around in marketing circles all the time. But what does it actually mean? How do you identify it? And then what do you do with that information?

10 Important Stats from the 2018 Media Consumption Report

Strategy

10 Important Stats from the 2018 Media Consumption Report

September 27, 2018

5 min read

From Love Island to Poldark, Radio 1 to Radio 4 and Netflix to Spotify, the 2018 Media Consumption Report documents exactly how UK consumers are interacting with the media that exists around them. These are the key stats we feel everyone involved in buying media should be aware of.

Strategy

Who Needs to Be Involved In Creating Your Brand Strategy?

September 27, 2018

12 min read

In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand.

5 Great Survey Templates for Agencies of All Shapes and Sizes

Strategy

5 Great Survey Templates for Agencies of All Shapes and Sizes

September 17, 2018

7 min read

Every action you take on behalf of your client should reflect your attempt to create the greatest return on investment. And the way to ensure ROI, rather than just hoping for it, is to know your client’s ideal customers inside out. Here are 5 templates to get you the insight you need right now!

How To Prove the Effectiveness of Through The Line Campaigns to Your Client

Strategy

How To Prove the Effectiveness of Through The Line Campaigns to Your Client

September 05, 2018

7 min read

The Above The Line/Below The Line distinction has existed since 1954, when Procter & Gamble first distinguished between the services their advertising agencies were providing. The time has now come to unite the two approaches, here's how to convince your clients it's a great idea.

The Creative Agency’s Guide to Using Data for More Effective Campaigns

Strategy

The Creative Agency’s Guide to Using Data for More Effective Campaigns

August 22, 2018

10 min read

Effective campaigns are the holy grail for creative agencies. They make the late nights, difficult client negotiations and periods of writer’s block worthwhile. Discover how data can be used to increase effectiveness of advertising campaigns by removing the guesswork from each stage of the process.

How Dynamic Media Planning Can Skyrocket Your Ad Effectiveness

Strategy

How Dynamic Media Planning Can Skyrocket Your Ad Effectiveness

August 21, 2018

9 min read

Imagine being able to review what people are saying, and respond accordingly, all before the campaign release. With dynamic media planning, that possibility becomes real.

Ten Truths Behind Great Marketplace Brands

Strategy

Ten Truths Behind Great Marketplace Brands

August 13, 2018

9 min read

This month, our Attest On-air webinar spoke about ‘how to build a marketplace brand…’ We were joined by two marketplace experts (Simon Goble from DogBuddy and Riya Grover from Feedr) who shared their wisdom, insight and expertise...

How to Use Attest to Become a Master of Dynamic Media Planning

Strategy

How to Use Attest to Become a Master of Dynamic Media Planning

August 07, 2018

8 min read

Consumers come into contact with media at almost every point of almost every journey they make through their day-to-day life. Make your brand stand out above the fog by using Attest to treat offline advertising in the same, dynamic way as you already treat the online space.