November 01, 2016

Attest solves the Puzzle

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Puzzle specialises in delivering creative and engaging marketing solutions. They’ve already used Attest multiple times, once when pitching for a new client and once to gain insights on charitable giving so that they could better advise their current clients.

Attest helps Puzzle pitch

Puzzle was pitching for a new client (we can’t disclose the name, but let’s call them Patchwork) who were launching a payment service in the UK. To be in with a shot, Puzzle needed a greater understanding of current consumer payment preferences.

Through Attest they asked questions about credit attitudes in the UK, as well as the types of payment that people are currently using. They gathered results and delivered back the data within two days of getting the brief, showing Patchwork just how quickly they could gather relevant, powerful insights.

Puzzle Co-founder and CSO, Francis Burns, explained that Attest proved valuable because “this task was about speed and breadth of answer, something traditional platforms and simple email form tools like Survey Monkey just couldn’t provide”.

Puzzle put Attest to use more widely

Puzzle’s was interested in reviewing audience opinions and attitudes for two of its charity clients, Voluntary Service Overseas (VSO) and Canal & River Trust (CRT). Puzzle wanted to get a clearer idea of people’s awareness of the two charities, and also to understand more about what motivates people to commit to regular giving in the context of their passions.

Puzzle were able to find out exactly what percentage of people had heard of VSO and CRT as well as how much respondents cared about the charities’ missions. They were then able to plan targeting and content strategies in order to inform how they talked to potential donors and what information they should be focusing on.

In this case, Attest’s value was in targeting, and the platform’s ability to breakdown demographics in the results. Puzzle needed answers from an older audience with a slightly larger disposable income, and they couldn’t find these respondents elsewhere. Burns says: “We had used TGI survey data previously, but it provided very broad content, and we didn’t quite have total faith in the segmented data”.

The story continues…

Puzzle are continuing to gain huge value from these insights. The results have provoked more questions, and now Puzzle want to hear more from those people who have heard of CRT and are also keen to try explore more of our waterways, as well as the group of respondents who haven’t heard of VSO but can guess that it’s a charity. Puzzle will be able to expand and enhance these results by re-engaging with specific respondents from their previous survey. After all, all good research breeds more questions.