8 Expert Strategists Answer the Question of Prioritisation
March 14, 2019

8 Expert Strategists Answer the Question of Prioritisation

There is no right or wrong way to prioritise your work. We hear from 8 senior strategists and marketers about how they prioritise their work to get the most out of their team and their discipline and, ultimately, to meet their ambitious strategies.

How to Take Your Research International
December 11, 2018

How to Take Your Research International

2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences.

Consumer Trends: Subscription Boxes and How to Secure Serial Spend
December 04, 2018

Consumer Trends: Subscription Boxes and How to Secure Serial Spend

How do the behaviours of subscribers set them apart from the rest of the population? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at this group, to better understand what makes them tick, and how brands can successfully target them.

How To Define Your Target Market
October 12, 2018

How To Define Your Target Market

Target market. It’s a phrase that gets bandied around in marketing circles all the time. But what does it actually mean? How do you identify it? And then what do you do with that information?

How to Create Alchemy with Data in Your Next Chemistry Meeting
October 04, 2018

How to Create Alchemy with Data in Your Next Chemistry Meeting

Heart racing, clammy hands. No, this isn’t a first date you’re walking into, it’s a chemistry meeting. Here are some of ways your past and future achievements can be quantified, to convince the brand that your agency can be a genuine strategic partner for them.

Who Needs to Be Involved In Creating Your Brand Strategy?
September 27, 2018

Who Needs to Be Involved In Creating Your Brand Strategy?

In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand.

10 Important Stats from the 2018 Media Consumption Report
September 27, 2018

10 Important Stats from the 2018 Media Consumption Report

From Love Island to Poldark, Radio 1 to Radio 4 and Netflix to Spotify, the 2018 Media Consumption Report documents exactly how UK consumers are interacting with the media that exists around them. These are the key stats we feel everyone involved in buying media should be aware of.

5 Great Survey Templates for Agencies of All Shapes and Sizes
September 17, 2018

5 Great Survey Templates for Agencies of All Shapes and Sizes

Every action you take on behalf of your client should reflect your attempt to create the greatest return on investment. And the way to ensure ROI, rather than just hoping for it, is to know your client’s ideal customers inside out. Here are 5 templates to get you the insight you need right now!

How To Prove the Effectiveness of Through The Line Campaigns to Your Client
September 05, 2018

How To Prove the Effectiveness of Through The Line Campaigns to Your Client

The Above The Line/Below The Line distinction has existed since 1954, when Procter & Gamble first distinguished between the services their advertising agencies were providing. The time has now come to unite the two approaches, here's how to convince your clients it's a great idea.

The Creative Agency’s Guide to Using Data for More Effective Campaigns
August 22, 2018

The Creative Agency’s Guide to Using Data for More Effective Campaigns

Effective campaigns are the holy grail for creative agencies. They make the late nights, difficult client negotiations and periods of writer’s block worthwhile. Discover how data can be used to increase effectiveness of advertising campaigns by removing the guesswork from each stage of the process.