Business Innovation: How to Find New Revenue Opportunities
September 13, 2019

Business Innovation: How to Find New Revenue Opportunities

Things change, and people do too…which means innovation is necessary to future-proof your brand. But innovating isn’t limited to introducing new products and services; it takes loads of different forms, all of which offer up opportunities for new revenue streams. In this article, we’ll look at 12 strategies for business innovation and highlight examples of […]

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand
September 12, 2019

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand

Lego has been delighting kids (and bringing pain to grownups’ feet) for close to 90 years. They’ve always been a towering giant in the toy industry, but in the last couple of years,  they’ve had to radically rethink their brand growth strategy to compete with challengers in the space and digital offerings. It makes interesting […]

Age Is Just a Number: Why Age-Agnostic Marketing Works
August 12, 2019

Age Is Just a Number: Why Age-Agnostic Marketing Works

Let’s play a game. What interests would you associate with the following people:  Old lady… knitting Middle-aged man… golf Teenage girl… boybands It’s human nature to draw age-based stereotypes, but how accurate are they these days? When we ran a lifestyle survey of 2,000 consumers in the UK and the US, we found that only […]

Say (Shang)hai to China: 4 Things to Consider before Expanding East
May 22, 2019

Say (Shang)hai to China: 4 Things to Consider before Expanding East

For centuries, merchants from Europe have travelled West for gold, and East for silk. Today, with Brexit casting uncertainty on trade between the UK and Europe, plus the growing size of the Chinese market, it’s no wonder that Western brands are looking to China for their next big opportunity. Right now, the population of China […]

8 Expert Strategists Answer the Question of Prioritisation
March 14, 2019

8 Expert Strategists Answer the Question of Prioritisation

There is no right or wrong way to prioritise your work. We hear from 8 senior strategists and marketers about how they prioritise their work to get the most out of their team and their discipline and, ultimately, to meet their ambitious strategies.

How to Take Your Research International
December 11, 2018

How to Take Your Research International

2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences.

Consumer Trends: Subscription Boxes and How to Secure Serial Spend
December 04, 2018

Consumer Trends: Subscription Boxes and How to Secure Serial Spend

How do the behaviours of subscribers set them apart from the rest of the population? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at this group, to better understand what makes them tick, and how brands can successfully target them.

How To Define Your Target Market
October 12, 2018

How To Define Your Target Market

Target market. It’s a phrase that gets bandied around in marketing circles all the time. But what does it actually mean? How do you identify it? And then what do you do with that information?

How to Create Alchemy with Data in Your Next Chemistry Meeting
October 04, 2018

How to Create Alchemy with Data in Your Next Chemistry Meeting

Heart racing, clammy hands. No, this isn’t a first date you’re walking into, it’s a chemistry meeting. Here are some of ways your past and future achievements can be quantified, to convince the brand that your agency can be a genuine strategic partner for them.

Who Needs to Be Involved In Creating Your Brand Strategy?
September 27, 2018

Who Needs to Be Involved In Creating Your Brand Strategy?

In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand.