October 22, 2019
How to Calculate Market Size as a Scale-up
Got an awesome product you’re ready to bring to market? Learn how to calculate your market size potential without saying goodbye to your marketing budget!
October 16, 2019
Strategies You’ll Want to Steal: 9 Brand Growth Strategies
Discover what brands like Cadbury, Starling Bank and S’well are doing to grow revenues with these 9 brand growth strategy examples.
September 25, 2019
Campaign Planning, According to a Head of Planning
Campaigns are the lifeblood of marketing, and campaign planning is an art. Find out how the experts mix insight with creative to plan amazing campaigns.
September 13, 2019
Business Innovation: How to Find New Revenue Opportunities
What is innovation in business? Discover 12 strategies for business innovation, with examples of how big brands use them to stay ahead of the curve.
September 12, 2019
Lego’s Growth Strategy: How the Toy Brand Innovated to Expand
Lego may be the building blocks of the toy industry, but it hasn't always had a smooth ride. Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market.
May 22, 2019
Say (Shang)hai to China: 4 Things to Consider before Expanding East
For centuries, merchants from Europe have travelled West for gold, and East for silk. Today, with Brexit casting uncertainty on trade between the UK and Europe, plus the growing size of the Chinese market, it’s no wonder that Western brands are looking to China for their next big opportunity. Right now, the population of China […]
March 14, 2019
8 Expert Strategists Answer the Question of Prioritisation
There is no right or wrong way to prioritise your work. We hear from 8 senior strategists and marketers about how they prioritise their work to get the most out of their team and their discipline and, ultimately, to meet their ambitious strategies.
December 11, 2018
How to Take Your Research International
2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences.
December 04, 2018
Consumer Trends: Subscription Boxes and How to Secure Serial Spend
How do the behaviours of subscribers set them apart from the rest of the population? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at this group, to better understand what makes them tick, and how brands can successfully target them.
October 12, 2018
How To Define Your Target Market
Target market. It’s a phrase that gets bandied around in marketing circles all the time. But what does it actually mean? How do you identify it? And then what do you do with that information?