Questions You Need to Be Asking This Week

May 08, 2018 - 4 minute read

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy. 

 

A Citizen's Inheritance?

Prominent thinktank, Resolution Foundation, has proposed that Britons should receive £10,000 on their 25th birthday. They found that millennials are only 50% as likely to own a home by the time they’re 30, despite the economy growing 14% over the last 15 years. It could combat both the financial burden on the young, and difference in opinion between generations.

Why not launch a generationally-targeted survey now to ask:

Do you feel like our brand is targeted towards people your age?

What are the brands you and your friends talk about the most?

Do you feel more or less able to afford [your product or service] than your parents' generation?

 

You can then use the results to ensure your brand is inclusive and relevant to the age groups you’re particularly focused on...or learn from others who are doing it really well.

 

A British Netflix?

The BBC, Channel 4 and ITV are putting their heads together to see if they can rival the likes of Netflix and Amazon Prime. They held talks last week to brainstorm ideas about creating a platform that would help British shows survive in this climate of on-demand streaming.

Why not launch a survey now to ask:

Which TV programmes and films do you wish you had access to on-demand?

How many hours a week do you spend watching [terrestrial TV] /  [streaming services e.g. from Netflix]?

Which devices do you use to stream TV and films?

You can then use the results to figure out the best shows and formats to sponsor or advertise with; or maybe even spot a gap in the market for some great original branded content.

 

Quiz fever

If you haven’t heard of HQ Trivia, thank goodness you’re here. We’re all getting obsessed with quizzes! 12 questions, 15 minutes, 1 cash prize: all streamed live to your phone. The app, which sets off its live quizzes at 3pm and 9pm daily, is spreading quiz fever around the world. With 2 million Americans and over 200,000 Britons now tuning in, it’s a new space to watch, especially if you want to advertise to an engrossed audience.

Why not launch a survey now to ask:

Are you more receptive to advertising on television, on social media, on public transport, or on news sites?

Do you play HQ Trivia?

On a scale from 0-10, how positively would you react to adverts between quiz questions?

You can then use the results to see if your target consumers might be better reached through this popular new app; or whether interactive, quiz-style formats are a fun new way to advertise to your customers.

 

Game over

The curtain has finally closed on Cambridge Analytica. The data firm at the centre of the catastrophic Facebook privacy scandal has begun insolvency proceedings. Despite the company still denying any wrongful behaviour, they have admitted that all clients have deserted them following negative press coverage. This combined with their climbing legal fees has lead to their decline. Watch out for Emerdata, though—a company already set up with Alexander Nix listed as a co-founder.

Why not launch a survey now to ask:

Are you concerned by the amount of personal data brands hold on you?

What could a brand do to win back your trust after a significant data breach?

You can then use the results to understand how sensitive your potential customers are to data privacy concerns - it might be that you need to beef up your policies (equally you may find you’re doing enough already).

 

If you want to launch a survey about any of these, or other current issues, just log in to your Attest dashboard and launch a survey to find out what real people are thinking right now. 

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