We’ve launched a feature called cross-tabbing.
To try cross-tabbing, click on the groups of responses you’d like to explore further. Now flick through other questions, to instantly see how the group you selected responded to everything else.
You can do this in any range of combinations you like. It’s tricky and time-consuming to do this in Excel, so we thought we’d make it simple to explore in only a few clicks.
For example, if you’re interested in those who answered “I prefer to select items personally”, just click on that bar:
Many organisations are already using instant cross-tabbing. They’ve uncovered that Pimms lovers are more worried about bruised fruit in online grocery shopping, and precisely why males under 30 are far less likely to buy home contents insurance.
Live cross-tabbing aims to bring you new insights and details, in simple and visual ways. This power once required tricky and time-consuming work. Attest makes it easy.