# Marketing Today podcast: How to market effectively without third-party data

- URL: https://www.askattest.com/blog/podcasts/marketing-today-podcast-how-to-market-effectively-without-third-party-data
- Published: 2024-05-08
- Updated: 2026-06-24
- Description: Host Alan B. Hart and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today. 

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Host Alan B. Hart and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today.