# Listen to the latest Gen Z alcohol trends

- URL: https://www.askattest.com/blog/podcasts/listen-to-the-latest-gen-z-alcohol-trends
- Published: 2025-01-13
- Updated: 2026-06-01
- Description: Attest's Customer Research Lead Nick White joined the On&Off podcast to talk through the latest insights into alcohol consumption in the US among Gen Z.

---
Nick talks through our recent research into [how Gen Z in the US feel about alcohol](https://www.askattest.com/blog/research/gen-z-alcohol-trends-2).

What is Gen Z drinking? Are their attitudes to alcohol different from other generations? And if they’re not drinking in the same way, what are they consuming instead?

Head to Beverage Dynamics to [hear the full episode](https://beveragedynamics.com/2025/01/09/podcast-gen-z-drinking-habits-trends-alcohol-2025-attest/).

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/US-Consumer-Trends-2025_thumbnail.png?strip=all&w=1920)

Get the lowdown on US consumer insights

In our latest US Consumer Trends Report, you’ll find out how people are feeling about the year ahead – and how this reflects in their shopping behaviors.

[Get your copy now!](https://www.askattest.com/our-research/2025-us-consumer-trends-report)

![Close banner](https://emx2zzfzxax.exactdn.com/wp-content/themes/attest/images/icons/icon-close--white.svg)