News & Trends
5 Purpose-driven bands that are killing it (and what you can learn from them)
January 16, 2019
9 min read
Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well.