July 08, 2016

Attest’s research suggests that almost 20% of young Leave voters would vote differently if given the chance again.

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Since the referendum result, there have been claims and counter-claims over the numbers of people who now regret the way they initially voted. Some have suggested that the proportions swinging their selection are significant enough to merit calling a second referendum.

The demographic factors which shaped responses to the referendumhave been well documented, with age, wealth and education proving to be among the most influential factors. One ofAttest‘s specialities is in engaging young and well-educated respondents, whose opinions have informed this piece.

We asked 500 of our young and engaged respondents across the UK:

“Would you change the way you voted in the EU referendum?”

The results were staggering, with a total of 9.6% young voters stating that they would now change their vote. Going into more detail:

The primary findings of this research have revealed that 6.6% of younger voters initially voted Leave but would now vote Remain, which amounts to 19.4% of all those in Attest’s research who initially voted Leave. We found that 3.0% of respondents would change their vote from Remain to Leave, which equals 4.9% of those who initially voted Remain.

Going into more depth, we wanted to consider how our results reflected other statistical patterns which emerged from analysis of the referendum result.

Location proved to be an important factor in shaping direction of voting and now direction of changing choices.

Adding even further detail, as we drill-down within results, here are a few highlights by location


  • Overall proportion of “Leave” voters falls from 34.0% nationally to 27.4% in London.
  • In London the proportion of Leave voters who would now vote Remain rises to 21.3% from the national rate of 19.4%

By contrast, if we exclude London:

  • The percentage of respondents that initially voted Leave rises above our national average of 34.0% to 44.1%.
  • Outside London the proportion of Leave voters who would now vote Remain falls to 17.7% from the national rate of 19.4%.

The disparity between London and the rest of the country in the initial vote was not replicated in the hypothetical second vote. The proportion of people interested in changing their vote was largely similar across the country, with a nationwide percentage of 9.9%, London at 9.0% and outside London at 12.6%.


Men were more likely to have initially voted Remain: 66.9% of them did, compared to 60.7% women. However, men were less likely to want to change their vote than women – 7.7% men compared to 10.7% women.

Research conducted through Attest often reveals additional results like these, far beyond the original undertaking. Our simple-yet-powerful tools that help you to analyse and dig far deeper within results, and often uncover new facts and/or new ideas within.

If you would be interested in using Attest’s technology to uncover insights, please contact ushere.